Traction on Demand & Ritchie Bros. Auctioneers Drive B.C. Business with Multi-Year Technology Partnership

Blog / article


Traction on Demand & Ritchie Bros. Auctioneers Drive B.C. Business with Multi-Year Technology Partnership

B.C. based businesses celebrate multi-year partnership

As reported by

BURNABY, BC, May 12, 2015 /CNW/ – Three years ago, Burnaby, B.C.-based Ritchie Bros. Auctioneers embarked on a systems modernization initiative to allow the company to more effectively leverage new technologies, capture efficiencies, and drive further sales productivity.

To support them through the program, Burnaby-based cloud software consulting and development firm, Traction on Demand, was contracted for the project. Traction brought to the partnership almost a decade of experience in helping companies transform their business processes and extensive expertise on the CRM platform, a keystone technology for Ritchie Bros.

Over the past several years, Ritchie Bros.’ IT initiatives have continually evolved to support the requirements of Ritchie Bros.’ growth objectives. The needs of the business and desire to use best-in-class technologies have led to a customized platform, which Traction tailored to the unique needs of Ritchie Bros.

When asked to comment on the value of their partnership with Traction, Ritchie Bros. Director of IT, Murad Shabbir believes they’ve been an integral component to success. “Having a strong, consistent and innovative partner like Traction provides a high level of stability and assurance that these projects will be a success in the end. We’re thankful for our partnership with Traction on Demand and happy to keep the business in B.C.”

The admiration and thanks is mutual. Traction’s CEO and Founder Greg Malpass believes the partnership has helped his company grow in size and reputation. “Working with the team at Ritchie Bros. has provided Traction with a high level of stability that has supported us in continuing along a strong growth curve. As well, the Ritchie Bros. partnership has created amazing opportunities for our staff to develop outside the box uses of the Salesforce platform and really live up to our motto of bending cloud-based technologies around individual business processes. For that, we’re truly grateful to the entire Ritchie Bros. team.”

The success of the partnership and the work completed over the past three years has provided Ritchie Bros. with the confidence to select Traction as its desired delivery partner for two additional IT modernization projects in 2015.“We’re thrilled and honoured to work with Ritchie Bros. as they carry on down the road of modernizing their systems. This long term partnership demonstrates that B.C. has the people and skills needed to compete on an international scale,” said Malpass.

You can learn more about the work done by Traction and Ritchie Bros. at TractionForce 2015 on May 26th, 2015. Register for free at

About Traction on Demand
Traction on Demand is a consulting and software development firm with unparalleled expertise in bending cloud-based technologies around business process. With 9 years’ experience innovating on the platform, Traction has become the largest dedicated implementation partner in Canada. Traction works to make people more efficient, eliminate redundancy and ultimately increase our customer’s bottom line. In 2014, Traction was named the 3rd best place to work in Canada. Learn more at

About Ritchie Bros.
Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is the world’s largest seller of used equipment for the construction, transportation, agriculture, material handling, energy, mining, forestry, marine and other industries. Ritchie Bros. TM solutions make it easy for the world’s builders to buy and sell equipment with confidence, including live unreserved public auctions with on-site and online bidding (, the EquipmentOneTM secure online marketplace (, a professional corporate asset management program, and a range of value-added services, including equipment financing for customers through Ritchie Bros. Financial Services ( Ritchie Bros. has operations in 19 countries, including 44 auction sites worldwide. Learn more at

For further information: Kevin Murray, Manager, Marketing & Alliances, Traction on Demand, P: (604) 620.6040,; Or Ian Malinski, Corporate Communications Lead, Ritchie Bros. Auctioneers, P: (778) 331.5432, E:

Got a project for us?

We have detected that your browser is out of date. As a result, this website may not display properly. Please update your browser for the best experience.