Traction on Demand Honoured with “Best Managed Company in Canada” Designation | Traction on Demand | Salesforce Consulting and Implementation

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Traction on Demand Honoured with “Best Managed Company in Canada” Designation

As a company, we live and die by data. And according to Corinne Hua, Chief Financial Officer at Traction on Demand, it’s this piece that led to our recent Canada’s Best Managed Companies designation. “More than anywhere else that I have ever worked, data drives this company. It all comes down to making Traction better,” she says.

Greg Malpass, Founder and CEO
Greg Malpass, Founder and CEO, Traction on Demand

A part of making Traction better is seeing how satisfied employees are and engaging them based on their weekly sentiment score, which is collected and analyzed in Traction Pulse, a data collection app that was built in-house. According to Corinne, “Being a best managed company is a balance between leveraging data to make good decisions and giving people the room to be creative in bringing ideas forward. It’s not just about one or the other – these things work together.”

Representatives from Traction will be in Toronto next month to accept the award. Greg Malpass, Founder and CEO, says it’s an honour to be named one of the Best Managed Companies in Canada, especially since this is the first time we’ve applied for the award.

Canada’s Best Managed Companies is the nation’s leading business awards program, recognizing excellence in private Canadian-owned companies. In the past five years, Traction has created 300 jobs and has been consistently ranked in the top 10 best places to work in Canada – all without borrowing a single dollar.

“I’m incredibly proud of our team. I’m grateful to the people who have lent their expertise, resources and time to mentor and guide us through this journey, and for asking the hard questions – forcing us to consider not how good we are, but rather how much better we can hope to become,” says Greg.

Corinne Hua, Chief Financial Officer, Traction on Demand
Corinne Hua, Chief Financial Officer, Traction on Demand

Corinne says that her mind was “blown” going through the application process because of how much material she had to work with. The evidence of being a best managed company went beyond weekly all-company meetings and social beer o’clocks, it was at the core of Traction in the way employees personified the company values in every interaction – business or otherwise. “It’s the combination of the people we attract and their desire to be a part of a best managed company, and the room the leadership give for people to do great things that allows us to be the best company we can be.”

Despite being honoured with this award, it’s not the time to sit back and enjoy the accolade; instead, it’s an opportunity to continue improving internal business processes. “We’re among some of the best companies in Canada. How can we leverage this to keep improving? It makes you hungry to do more,” says Corinne.

Congratulations to the other companies who made the list. See them here.

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