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Traction for Good


$2.5M +

in grants to help nonprofits increase capacity.


$380,000 +

in donations to causes that are close to Tractionites' hearts.

8 Years

as a Certified B Corporation.


800 +

kids taught in coding and philanthropy workshops.

A community dedicated to good.

As Traction on Demand's community engagement program, Traction For Good's purpose is to strengthen the connection between people, causes and communities.

We accomplish this by focusing on four key pillars:

  1. Building capacity through technology
  2. Inspiring Tractionites to give their time, talent or treasure to causes close to their hearts
  3. Growing social business through community-based initiatives
  4. Empowering kids to code, learn and explore through classes, camps and outdoor experiences

Giving what we're good at and giving to what we care about is at the heart of Traction for Good. It's a part of our DNA, and we're better off because of it.

Building Capacity Through Technology

Our mission is to give what we're good at by helping organizations leverage the Salesforce platform. Investing in technology enables organizations to better fulfill their missions to connect with more people, raise more funds, make data-driven decisions and advocate for change.

Traction for Good provides Salesforce service grants, enabling critical funding to nonprofits. We co-fund Salesforce transformations with value-aligned partners and champion causes that resonate with our community. We also provide Salesforce training opportunities to support individuals who are either looking for work or starting their careers in the tech industry.

Watch the Kids Code Jeunesse Story

Inspiring Philanthropy

Traction for Good aims to inspire Tractionites, Friends of Traction and the rest of our community to get involved with organizations that are meaningful to them.

The Time for Good volunteer program provides each Tractionite with two days to volunteer with a cause closest to their heart. The purpose of the program is to support activities that enhance and serve the communities in which we live, work and play.

All new Tractionites are quickly introduced to T4G's philanthropic culture with a $25 Kiva credit. The credit is loaned to an entrepreneur of choice to elevate small businesses and alleviate global poverty.

Growing Social Business

As a values-driven and Certified B Corp company, Traction on Demand puts people and the environment on par with profit. B Corporations consider all of society and not just corporate interests. We've taken this definition to heart and made it a guiding principle in everything we do.

Traction for Good co-founded The Tech Collective to facilitate collaboration between tech companies and encourage startups to incorporate community engagement from the start.

Do you want to measure the impact you're making in your community?

Take the B Impact Assessment

Empowering Kids to Code, Learn and Explore

As demand for tech skills continues to increase, Traction for Good ensures kids are given an opportunity to learn the basics of coding. In partnership with Cycling BC, the Bikes and Bytes summer camp teaches programming principles inside the classroom, while also encouraging young learners to get outside.

Traction for Good believes in teaching the skills needed for kids to become leaders in their community. Our philanthropy workshops encourage kids to explore how they can make a difference.

Learn About T4G's Kid Coding Camp

Apply for a T4G Service Grant

Traction for Good's service grants program provides nonprofits with the funds to cover anywhere from 10-100% of a Salesforce transformation project.

There is no deadline to apply, and we evaluate applications as they come. If you are a nonprofit organization investing in technology, apply now!

Apply Now

Organizations we've helped with service grants.

I truly believe that Traction on Demand’s work with Salesforce and our business will give us access to the data we need to successfully engage our constituents and achieve Terry Fox’s vision. Traction on Demand’s work is pivotal to achieving our mission.

Heather Scott, Director of Development, Terry Fox Foundation

Bandit Tour for Good

The Bandit Tour supports nonprofit organizations with pro bono Salesforce services, and engages in acts of kindness in communities along the West Coast. We help nonprofits become efficient so they can spend more time doing good. The Bandits take a road trip from Vancouver to San Francisco, en route to Dreamforce, all in the name of doing good.

Be part of the movement

Get in touch to get involved!

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