Bike commuters heading home on the afternoon of September 27th are in for a surprise. The Traction Bandits will be outside Science World near the bike path to provide them with free bike tune-ups from 4-6 pm. At the same time, non-profit organization Environmental Youth Alliance will be sitting down with other Bandits in a mobile office (a converted ‘73 Airstream trailer) to receive pro-bono technology support on the Salesforce platform. The Bandit Tour, inspired by the ‘77 film Smokey and the Bandit, is an initiative of Traction for Good, the community engagement program at Traction on Demand.
“There’s often a misconception that ‘doing good’ is not good for business but really, for us, doing good is good for business. We have certain values that guide the stuff we do in our community. It shows that we care about our community and customers,” said Michelle Malpass, director of community performance at Traction on Demand and original Bandit.
Traction for Good is partnering with Velofix for this “Bandit Act of Kindness.” While they provide free bike tune-ups, the Bandits will be handing out bike tubes, snacks and cold beverages.
The following day, the Traction Bandits will be working with the Down Syndrome Research Foundation and HAVE Culinary Training Society back at Traction on Demand’s office in Burnaby. Later in the afternoon, the Bandits will be heading out on a week-long road trip that will take them to Seattle, Portland and Coos Bay, Oregon and Eureka, California, before arriving in San Francisco in time for Salesforce’s annual cloud technology conference Dreamforce. The Bandits will continue to engage in Bandit Acts of Kindness and knowledge philanthropy down the coast.
Beyond volunteerism, Traction for Good also supports the community through service grants and donations. The program is funded by Traction on Demand’s partner referral fees. Traction on Demand is a proud B Corp.