It’s a new twist on an old tradition: bidding on original works of art not with money – but with promised volunteer hours. That’s the premise behind Framework Foundation’s Timeraiser initiative. Jaime Robson, managing director at Framework, says the goal of Timeraiser is to create “meaningful connections between artists, non-profits and communities.”
Traction on Demand is excited to work with Framework as part of the inaugural Traction Road Trip, which will see Tractionites support non-profits already on the Salesforce platform in Montreal, Ottawa and Toronto from April 17 to 20.
How a Timeraiser auction works
Each piece of artwork is purchased by Timeraiser at fair market value, set by the up-and-coming Canadian artist. People then bid on the artwork with the winner having one year to finish their volunteer hours (with their non-profit of choice) and claim their piece of art. Timeraiser partners with non-profits across a wide range of social sectors to offers them a unique way to meet talented new volunteers and to promote their good work to a wider audience of supporters.
Since 2003, Timeraiser has invested over $1 million in Canadian artists and has over 150,000 volunteer hours under its belt. Timeraiser has now expanded to include a special celebration to commemorate Canada’s upcoming 150th anniversary. Timeraiser150 will see art auction parties taking place across the country in 10 cities from Vancouver to St. John’s with the goal of raising 150,000 volunteer hours over that timeframe.
The Salesforce connection
Framework uses Salesforce to manage their inventory of artwork, as well as keep up-to-date records of the artists, non-profits and volunteers they work with throughout the year. However, they are running into some of the typical barriers that many non-profits face when adopting new technology: the time to learn how to use it to its full potential, the personnel to devote to the project and the money to customize the system to fit their needs.
When Traction Road Trip stops in Toronto, the team will sit down with Jaime and her colleagues with the goal of giving them the confidence they need to use Salesforce to continue expanding the Timeraiser program. This includes the launch of their newest initiative, Timeraiser Online, this summer. Rather than auction-style bidding, the artwork featured on Timeraiser Online will be available for purchase for a set amount of volunteer hours.
According to Jaime, “Timeraiser creates a space – physical and digital – where art and community action converge.” To be a part of this, attend a Timeraiser150 party in your city to bid on original artwork. We’ll be at the kick-off party in Vancouver on April 27.