SPEAKERS

/ Time to Value Growth

Earvin “Magic” Johnson has successfully parlayed his skills from the basketball court into boardroom as Chairman and CEO of Magic Johnson Enterprises (MJE). In 2012, Johnson made history when he became co-owner of MLB’s Los Angeles Dodgers. He also co-owns WNBA’s Los Angeles Sparks and MLS’s Los Angeles Football Club.

He continues to expand his influence through businesses including: EquiTrust Life Insurance Company, ASPiRE television network and SodexoMAGIC. Through a newly formed fund, Johnson is investing millions of dollars on infrastructure improvement in the United States. He is also one of the leading investors in a number of minority-owned tech companies that include Uncharted Power, ShotTracker, Jopwell, Walker & Co Brands, and MiTú.

/ Here for Good

After a 20 year career as a visionary marketer at Procter and Gamble, Nokia, Heineken and Absolut Vodka, creating groundbreaking partnerships with everyone from Lady Gaga to the TED Conferences, Afdhel quit his job in corporate life after he found his purpose in tackling one of the biggest problems facing companies and individuals in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.

He is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a global brand purpose consultancy whose clients include iconic brands like Adidas, Red Bull, and Oreo, and Fortune 500 companies like Microsoft, Mondelez, Diageo, AB Inbev and Facebook. He is also a Forbes contributor and international keynote speaker who has been featured at the Cannes Lions, SXSW, TEDx, Advertising Week, and Conscious Capitalism.

/ Invest in Potential

Greg Malpass founded Traction on Demand in 2006. He’s the first to admit that his intentions in starting Traction on Demand were very simple: to serve a small number of clients and help them better unite their sales and marketing teams.

Contrary to his early intentions, and using his unconventional leadership style, Greg has grown Traction on Demand into one of North America's largest dedicated Salesforce consulting firms with 800+ Tractionites, and in 2019, Traction on Demand was named the best place to work in Canada. While Greg rarely admits to having a plan, he is the first to share his hopes for Traction on Demand, which are to build a company that plays a positive and purposeful role in the lives of its team members, customers, partners and community.

/ Time to Value Impact

Michelle Malpass is the VP of Community at Traction on Demand and is dedicated to leveraging her experience in the nonprofit sector to foster a culture of giving—enabling nonprofits to further their mission through innovation and the use of technology. She truly believes that companies have an incredible opportunity to create positive change if they use their time, talent and treasure in a meaningful way.

Michelle is the former Executive Director of the Take a Hike Youth Risk Foundation where she was responsible for leading the organization in fundraising, volunteer engagement, and program development. She earned her BA in Communications and played varsity softball at SFU, before her enthusiasm for adventure took her across Canada, Europe, Central and South America.Michelle is passionate about the outdoors, playing hockey, and supporting great causes. She calls her workdays at Traction her “days off”, with three young kids keeping her busy at home

/ Invest in Potential

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. Moore’s most recent work, Zone to Win, addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. It’s time to stop explaining why they don’t and start explaining how they can. This has been the basis of much of his recent consulting.

/ Time to Value Change

Lori has been in the Salesforce ecosystem for 14 years. She’s empowered executive teams of global organizations to use cloud technologies to transform not just their technology stack, but their business strategy, customer and employee experience.

/ Time to Value Innovation

Chris Bruzzi is Executive Vice President of Product Development at Traction on Demand. Chris has 20+ years of technology development and consulting experience with a passion for innovating using cloud-based solutions. He is responsible for driving the Innovation program at Traction on Demand, building products and solutions based on emerging technologies and recurring services patterns to empower and provide meaningful value to customers.

/ Time to Value Change

Deepa Subramaniam’s job is to bring the ACLU, an organization with a 100-year history of defending constitutional rights, into the 21st century. As the Chief Product & Digital Officer, she’s in charge of the 60+ digital, engineering, product, and design teams. Deepa uniquely understands the dichotomies and intricacies that come with combining policy and politics with the digital world: In 2016, she worked as the Director of Product for Hillary for America where she created Clinton’s online platform and website, built internal tools to maintain compliance with campaign laws, and created products to aid with online fundraising—eventually helping bring in about $973 million. Prior to the ACLU, Deepa led product, design and engineering teams at Kickstarter, charity: water and Adobe.

/ Time to Value Leadership

Shiza Shahid is an entrepreneur, investor, technologist, activist, and world-renowned impact leader.

She co-founded the Malala Fund with Nobel Prize winner Malala Yousafzai, and led the organization as founding CEO, focusing on creating access to high quality education for all children around the world.

Shiza is passionate about the future of technology and the powerful impact it can have on people’s lives, and actively invests in startups that have the potential to advance humanity.

/ Time to Value Impact

Jolene Chan is Chief Impact Officer at Traction on Demand. With over 15 years of Salesforce experience, Jolene’s dedicated to driving sustainability metrics, improving EDI practices and helping grow the Salesforce ecosystem through equitable recruitment.

/ Time to Value Change

Lisa Davis is Senior Vice President, Information Technology and Chief Information Officer at Blue Shield of California, a tax-paying nonprofit health plan with over $20B in annual revenue serving more than 4M members in the state’s commercial, individual and government markets.

/ Time to Value Change

Kelly Doney is responsible for Villanova University’s information technology program in support of the university’s teaching, learning, and research missions. Ms. Doney began her career in management consulting, ultimately pivoting to focus on higher education technology.

Just prior to joining Villanova, Ms. Doney was the Vice President for Digital Transformation at Ellucian, where she built a management consulting practice, created the company’s first global strategic delivery partner program, and designed the first Ellucian Collaboration Lab.

/ Time to Value Change

As Technology Executive CIO - Corporate Solutions at Cushman & Wakefield, Sal is responsible for corporation application suites, supporting finance, HR, procurement and legal; while growing a team of thought leaders and critical business partners.

/ Time to Value Innovation

Travis leads the global Solutions Engineering team at Salesforce.org, where his team works with nonprofit and education customers to build visionary, integrated and value-driven solution experiences on the Salesforce platform.

/ Time to Value Innovation

Lara has spent the last 20 years working with technology companies to bring products to market and focusing on customer success. In her current role at Traction Rec, she leads the product management, customer success and implementation teams.

Outside of work, Lara spends her time running the trails of North Vancouver and volunteering in the community. She lives with her husband, three children and a lovely flat coated retriever.

/ Time to Value Innovation

Jamie Bruning-Miles is President and CEO of YMCA San Francisco. With over 30 years in the YMCA, Jamie’s passionate about advancing health equity and LGBTQ+ inclusion strategies to ensure everyone has the opportunity to reach their full potential.

/ Time to Value Impact

Mary Ellen is the Director of the Social Purpose Institute and United Way of the Lower Mainland. She is dedicated to fostering Social Purpose in businesses – across the Lower Mainland and Fraser Valley — to help companies benefit from the act of installing Social Purpose at their core, creating tangible and meaningful community benefits. Mary Ellen has a Master in Health Administration from the University of Ottawa and a Certificate in Social Innovation from SFU.

/ Time to Value Growth

Rob Acker is CEO of Salesforce.org. With over 15 years Salesforce experience, Rob believes those working to change the world should have the tools and technology to do so and is dedicated to providing the world's #1 CRM to nonprofit and education sectors.