Tuesday, November 17
Wednesday, November 18

9:00AM - 10:10AM PSTKEYNOTE: INVEST IN POTENTIAL / GREG MALPASS & GEOFFREY MOORE

In the face of this new unpredictable, fast-paced reality, investing in potential – and harnessing that potential for all it worth – has become not only necessary, but mandatory in helping organizations grow; fast, strong, well and right.

10:10AM - 10:55AM PSTKEYNOTE: TIME TO VALUE IMPACT / Jolene Chan, MICHELLE MALPASS & MARY ELLEN SCHAAFSMA

Social justice movements and global racial inequality have been brought to the forefront of 2020. In this session, Traction on Demand’s leaders of Impact will discuss how organizations, like our own, need to continue to listen, learn, invest and grow well to build a more equitable, just, and sustainable future – beyond organizational walls.

11:10AM - 11:25AM PSTWellness Session

Time To Value Your Wellness: Attendees have an opportunity to take part in one of two breakout sessions. One session will focus on mindfulness and meditation while the other session will get your creativity flowing with a live art demo. The intention of these 15 minute sessions is to refresh your mind and get ready for the afternoon keynotes.

11:30AM — 12:15PM PSTKEYNOTE: TIME TO VALUE INNOVATION / CHRIS BRUZZI, Travis Fabian, JAMIE BRUNING-MILES & LARA GILCHRIST

From accelerators, to Salesforce solutions, to spinning out SaaS products (bettr.me, Traction Gather) in record time, hear how Traction on Demand is investing in innovation to deliver greater time to value for its customers – and enabling them to thrive in the new normal.

12:15PM — 1:05PM PSTKEYNOTE: TIME TO VALUE CHANGE / LORI WILLIAMS, DEEPA SUBRAMANIAM, KELLY DONEY, LISA DAVIS, SALUMEH COMPANIEH

Listen in on engaging executive leaders and innovators, having real honest conversations around the contributions and the impact digital realignment is having – on business, on people, and within our communities. It’s time to value change, indeed.

1:20PM — 2:00PM PSTKEYNOTE: TIME TO VALUE GROWTH / EARVIN "MAGIC" JOHNSON & ROB ACKER

Heralded as one of NBA's most prominent players and most influential modern-day business figures, Earvin “Magic” Johnson is the consummate competitor – applying the same principles to business that made him such an unstoppable force on the hardcourt. Come experience first hand how resiliency, adversity, discipline and a relentless commitment to winning has been instrumental in shaping Magic’s legacy – and hear about the lasting impact he’s making as an athlete, as an entrepreneur, and most rewardingly, as a philanthropist.

2:20PM — 3:00PM PSTTime to Value People

Make time to rub virtual shoulders with the Traction on Demand community – learn about Traction’s culture, the people who work here, while getting the inside scoop on what makes Traction a top employer and a growing global organization.

4:30PM — 6:00PM PSTHere for Good / AFDHEL AZIZ, GREG MALPASS & MICHELLE MALPASS

Watch our engaging 2020 Bandit Tour for Good wrap-up. Our guest speaker, Afdhel Aziz, shares his views on how the power of purpose can be a force for good. Learn more about the school Traction on Demand is supporting in Jaipur, hear from additional guests, plus take in other uplifting surprises.

8:00am - 8:40am PSTIndustry-Specific Opening Keynotes

We’ve tailored our opening keynote to complement your needs, based on the industry that is best suited to you. From education to manufacturing – and everything in between – this is your opportunity to dive deeper into the Salesforce platform and content that fuels you most.

8:55am - 10:55am PST Industry-Specific Sessions 1-3

We’ve gathered an impressive list of talented platform experts – to share their knowledge and experience on a broad range of industry and technology topics. Choose from three 30-minute sessions, happening back-to-back-to-back. With over 52 sessions to choose from, you’re sure to find something that resonates – and inspires.

11:10am - 11:40am PSTIndustry-Specific Round Tables

Regardless of which industry you choose, these round tables represent an opportunity to connect with your peers, and participate in an open discussion (or shall we say, a healthy debate) alongside passionate Salesforce experts. A moderator will kick-off each of these sessions, guiding the conversation to drive clear learnings and actionable outcomes.

11:55AM — 1:40PM PSTSolutions Sessions

Dive deep into our Salesforce Cloud Solution sessions to gain technology-specific insights and the opportunity to learn more about the full Salesforce platform – including their latest investments, offerings and features that enhance the core solution. We’ll also explore the latest tech trends like UX/U(WHY)I, technology in the age of sustainability, and much more. Choose from 8 sessions and get the platform answers you need.

1:55PM - 3:00PM PSTKeynote: Time to Value Leadership / Shiza Shahid

What can you learn from a global figure who’s the Co-Founder of Our Place & Malala Fund? A revered icon who’s at once a social entrepreneur, a social activist, an investor, an educator, a mentor, and by all standards, the quintessential human being? What can be gained from a modern-day hero whose life mission is to empower women, educate children, and give all living beings the opportunity to grow well? Join us for 65 minutes of leadership bliss with Shiza Shahid.

/ Take it all in

We couldn’t fit all our great keynotes, speakers, sessions, round tables, and amazing content into just one day. And you don’t need to either. Have a look at everything that we have planned, then go on and shape your own customized conference. There’s never been a better time to befriend time.

Keynotes
Education
Manufacturing
High Tech
Financial Services
Healthcare & Life Sciences
Nonprofit
Solutions
Keynote

Invest in Potential / Greg Malpass & Geoffrey Moore

In the face of this new unpredictable, fast-paced reality, investing in potential – and harnessing that potential for all its worth – has become not only necessary, but mandatory in helping organizations grow; fast, strong, well and right.

Watch session
Keynote

Time to Value Impact / Jolene Chan, Michelle Malpass & Mary Ellen SCHAAFSMA

The notion of sustainability has evolved to be much more than just an environmental play. Successful businesses now rely on economic sustainability, community sustainability, and sustainable wellness to guide their organizations, and its people, towards their happy place.

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Keynote

Time to Value Innovation / Chris Bruzzi, Travis Fabian, Jamie Bruning-Miles & Lara Gilchrist

Investing in innovation needs to be at the forefront of any business model—and at the forefront of any successful digital transformation. Learn how agility enables you to positively impact the bottom line and more importantly, the world.

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Keynote

Time to Value Change / Lori Williams, Deepa Subramaniam, Kelly Doney, Lisa Davis & Salumeh Companieh

Listen in on engaging business leaders and innovators, having real honest conversations around the contributions and the impact digital realignment is having – on business, on people, and within our communities. It’s time to value change, indeed.

Watch session
Keynote

Time to Value Growth / Earvin "Magic" Johnson & Rob Acker

Earvin "Magic" Johnson is the consummate competitor – applying the same principles to business that made him such an unstoppable force on the NBA’s hardcourt. Come experience first hand how resiliency, adversity, discipline and a relentless commitment to winning has been instrumental in shaping Magic’s legacy.

live event exclusive. Join the community to watch the session
Keynote

Here for Good / Afdhel Aziz, Greg Malpass & Michelle Malpass

Time to celebrate good! Join us for our Bandit Tour for Good wrap-up where you’ll hear from special guest speakers, Afdhel Aziz, who’ll explain how unleashing the power of purpose can be a force for good (plus entertainment, uplifting surprises and more).

live event exclusive. Join the community to watch the session
Keynote

Time to Value Leadership / Shiza Shahid

What can you learn from a global figure who is the Co-Founder of Our Place & Malala Fund? A revered icon who’s at once a social entrepreneur, a social activist, an investor, an educator, a mentor, and by all standards, the quintessential human being? What can be gained from a modern-day hero whose life mission is to empower women, educate children, and give all living beings the opportunity to grow well? Join us for 45 minutes of leadership bliss with Shiza Shahid.

live event exclusive. Join the community to watch the session
Nonprofit

The Year of the Pivot and What it Means for Philanthropy

COVID-19, an election, a social uprising, and a volatile economy—just a few of the realities we're faced with navigating in today's new normal. Join us as we reflect on 2020 and discuss what to expect for 2021 and beyond.

SPEAKERS

  • Emily Eakin, Principal Strategist - Nonprofit at Traction on Demand
  • Kelley Stewart, Executive Vice President, Client Solutions at Pursuant
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Nonprofit

Breaking Through the Noise: Marketing for Fundraising and Virtual Events in 2021

With more online events, comes more marketing noise and more competition for your constituent’s attention. Learn how to re-think your online marketing strategy to ensure campaigns and events break through the wave of COVID-related digital noise.

SPEAKERS

  • Jerome Lodovisi, Marketing Automation Architect at Traction on Demand
  • Jack Mercer, Delivery Squad General Manager at Traction on Demand
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Nonprofit

Mastering Analytics for Impact Management

Join Traction on Demand and Salesforce to learn how data and analytics can transform your program performance and improve impact.

SPEAKERS

  • Andrew Means, Senior Director, Global Impact Data Strategy at Salesforce
  • Dave Rees, Principal Strategist - Analytics at Traction on Demand
  • Jessica Langelaan, VP, Nonprofit Solutions at Traction on Demand
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Nonprofit

The Road to Constituent Centricity: Fundraising, Engagement & Mission

Hear from a panel of leading enterprise health nonprofits about how they're creating more personalized and relevant experiences for their constituents and how it will impact revenue, engagement, staff efficiency and ultimately their mission.

SPEAKERS

  • Tom Gardner, CIO & SVP at The Leukemia and Lymphoma Society
  • Emily Eakin, Principal Strategist - Nonprofit at Traction on Demand
  • Vasu Avadhanula, VP - BI, Platform & Engineering at Susan G. Komen
  • Rebeca (Becky) Johnson, VP, Constituent Experience and Direct Response Marketing at American Heart Association
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Nonprofit

Executive Reflections: The Digital Imperative

Join us for an intimate roundtable to reflect on nonprofit trends for 2021 and how they should shape your future technology investments.

SPEAKERS

  • Jessica Langelaan, VP, Nonprofit Solutions at Traction on Demand
  • Emily Eakin, Principal Strategist - Nonprofit at Traction on Demand
live event exclusive
Nonprofit

Best Experience Anywhere is Expected Experience Everywhere: Nonprofit Edition

Join us for a discussion on the influence of personal technology and for-profit solutions on the needs of nonprofit constituents.

SPEAKERS

  • Richard Smyth, Business Architect at Traction on Demand
  • Alison Zwecker, Nonprofit Solution Architect at Traction on Demand
live event exclusive
Nonprofit

Administrators and Product Owners Unite!

Learn how Salesforce Administrators and Product Owners can use project methodology to deliver rapid, ongoing value to users.

SPEAKERS

  • Junette Tan, Senior Nonprofit Solution Architect at Traction on Demand
  • Madi Wood, Business Development Manager at Traction on Demand
live event exclusive
Education

Leading Education Transformation

A thought-provoking roundtable discussion envisioning the path to more connected, accessible campuses. Senior higher education leaders discuss what it takes to drive enterprise-level change, and the pivotal role of technology.

SPEAKERS

  • Jennifer Walker, VP, Higher Education Services at Traction on Demand
  • Andrew Petter, President Emeritus at Simon Fraser University
  • Becky Joffrey, IT Innovation Officer at Cornell University
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Education

How is Salesforce Enabling Innovation and Change in Education?

Innovation and change often occur where disciplines overlap. Join Salesforce’s Education team in a discussion about drawing upon cross-industry innovation as a driver of change in education.

SPEAKERS

  • Jason Belland, Vice President of Industry Solutions, Education Cloud at Salesforce
  • Geshri Gunasekera, Senior Director, Institution Success at Salesforce
  • Razan Fasheh-Roberts, Senior Director - Strategic Engagement and Communications, Education Cloud at Salesforce
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Education

Driving Change: Your Path to a People-First Digital Transformation

Digital transformation and change management can seem like daunting, difficult, or nebulous topics. Learn how focusing on your users' experiences can lead to better project plans, tighter scope and pave the way for adoption and excitement.

SPEAKERS

  • Richard Smyth, Business Architect at Traction on Demand
  • James Gardner Gregory, Business Solutions Consultant at Traction on Demand
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Education

Tackling Equity, Diversity & Inclusion when Implementing Education Technology

Equity, Diversity & Inclusion (EDI) is one of the most important topics in education today. Learn how this topic impacts the design, development, and deployment of new technologies inside educational institutions.

SPEAKERS

  • Athena Szabo, Salesforce Consultant, Higher Education and Nonprofit at Traction on Demand
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Education

Redefining Online Events: Campus Experience Goes Virtual

Every year there’s an event to provide families with the experience of being a student—if only for a few days. Join us to learn how one institution pivoted to a virtual engagement event using Traction Gather and Salesforce Experience Cloud.

SPEAKERS

  • Andrew Rogers, VP, Business Development at Traction Rec
  • David Corbino, Executive Director, Information Technology and Strategic Analytics at Columbia College
  • Whitney Hedgepeth, Assistant Director, Graduate Student Life & Development at Columbia College
live event exclusive
Education

Marketing Cloud & Pardot Features You Don’t Know About (and Should!)

Whether you’ve been using Marketing Cloud and Pardot for years, or are thinking of licensing them for the first time, join us as we review the features that matter most to Education Institutions.

SPEAKERS

  • Karisa Booth, Senior Marketing Cloud Architect, Nonprofit at Traction on Demand
  • Michelle Littlefield, Solution Architect at Traction on Demand
live event exclusive
Education

How to Meaningfully Engage with Corporations to Enrich the Student Experience

Today, corporate partners play a critical role in higher education. Join us to learn how forward-thinking universities are enriching the student experience by rethinking their corporate partners engagement strategy.

SPEAKERS

  • Jeff Dixon, Principal Strategist, Education at Traction on Demand
  • Carrie Marcinkevage, CRM Strategy Director at Penn State Smeal College of Business
  • Phil Chatterton, VP of Sales at Traction Complete
live event exclusive
Financial Services

Deepening Client Engagement: How to Respond to Changing Client Needs

The pace of change in Financial Services is accelerating. "Digital transformation" is a now-ubiquitous term, but it's table stakes for adapting to an ever-changing environment. Learn how to adopt a time-to-value-focused model so you can respond rapidly.

SPEAKERS

  • Aaron Zuccolin, VP, Industry Solutions at Traction on Demand
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Financial Services

An Introduction to AI/ML/RPA: Streamlining Your Business

We've all heard the buzzwords, but finding real-world business examples and insights is difficult. We’ll walk you through the technologies and ideal use cases for each, and illustrate one key real-life example: machine learning for customer data mastery.

SPEAKERS

  • Mark Gurman, Senior Manager, GBM Customer Data Services at Scotiabank
  • Dan Waldner, Principal Strategist, Financial Services at Traction on Demand
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Financial Services

Confronting the Biggest Barrier to Digital Transformation in Banking: People

Investing in a CRM platform isn’t just a technology decision, it's a cultural one. Learn how to effectively prepare your teams for change to help drive the greatest time-to-value from your technology investments.

SPEAKERS

  • Pam Hannett, Principal Strategist, Banking at Traction on Demand
  • Tom Gordon, Senior Director, Enablement at Traction on Demand
  • Eran Agrios, Head of Global Go To Market, Financial Services Cloud at Salesforce
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Financial Services

Your Customers Know What They Want—Are you Listening?

Your client's needs are simple: A good selection of policies, reasonable prices, transparent information; and above all, an effortless experience. Learn how to design marketing programs that deliver the right message to the right person at the right time.

SPEAKERS

  • Lee Edwards, Principal Strategist, Financial Services at Traction on Demand
  • Jonathan Cipryk, Head of Salesforce Engineering, Core Engineering & Transformation at Manulife
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Financial Services

How to Quantify Value: Tracking Key Metrics Over Time

Creating an environment that provides faster time-to-value is crucial to your customers. Join us for an interactive fireside chat and live Q&A to discuss the value lifecycle, from business case to quantifiable ROI.

SPEAKERS

  • Pam Hannett, Principal Strategist, Banking at Traction on Demand
  • Luke Murphy, Senior Manager, Business Value Services at Salesforce
live event exclusive
Financial Services

How Tableau Helps Identify Buying and Redemption Signals in Wealth Management

As a Financial Advisor, Financial Planner or Portfolio Manager, digesting buying and redemptions signals unlocks immense opportunity to strengthen relationships. Learn how Tableau helps surface these signals and deepen client relationships.

SPEAKERS

  • Dave Rees, Principal Strategist - Analytics at Traction on Demand
  • Michael Konon, Team Lead, Enterprise Business Analyst at Traction on Demand
live event exclusive
Financial Services

Insurance: Dynamic Customer-Centric Engagement with Marketing Automation

Join us for a discussion about the opportunities and challenges of building a digital engagement model that goes beyond advertising to engage your customers and clients when and where they want.

SPEAKERS

  • Aaron Zuccolin, VP, Industry Solutions at Traction on Demand
  • Eric Elliot, Marketing Automation Solution Engineer at Traction on Demand
live event exclusive
Manufacturing

How Manufacturers Can Drive Value Beyond CRM

Let's talk Salesforce for Manufacturers—key business needs, use cases and solutions to drive the greatest time-to-value. Join Erik Poole, Chief Technology Officer of New Pig, to learn how they're leveraging Salesforce to fuel digital transformation.

SPEAKERS

  • Erik Poole, Chief Technology Officer at New Pig
  • Anandhi Narayanan, Principal Strategist, Manufacturing at Traction on Demand
  • Greg Ewing-Lee, Practice Lead, Manufacturing at Traction on Demand
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Manufacturing

Driving Account 360 Performance through Manufacturing Cloud

Learn how shifting the focus of CRM for Sales to CRM for Account Management allows Manufacturers to use Salesforce to grow existing accounts in support of a land and expand model.

SPEAKERS

  • Anandhi Narayanan, Principal Strategist, Manufacturing at Traction on Demand
  • Jenny Gai, Global Lead, Manufacturing Cloud Operations at Salesforce
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Manufacturing
Nov 18 / 9:40 AM - 10:10 AM PST

Asset 360 for Manufacturing

Join us for a glimpse into how manufacturers can optimize services revenue and costs through the power of Asset 360 and Digital Twin solutions.

SPEAKERS

  • Dane Peterson, Practice Lead, Field Service at Traction on Demand
  • Joe Kenny, Vice President, Global Customer Transformation at ServiceMax
  • Tony Lopez, Solution Engineer at ThreeKit
  • Matthew Seeger, Vice President, Solution Engineering at ThreeKit
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Manufacturing

Maximizing Partner Value Through PRM

Learn our top key strategies for manufacturers to drive value and customer experience through indirect sales and service channels.

SPEAKERS

  • Greg Ewing-Lee, Practice Lead, Manufacturing at Traction on Demand
  • Tony Kratovil, Regional VP, Manufacturing Solution Leader at Salesforce
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Manufacturing

ERP vs. CRM

Join us for an interactive discussion on best practices around the alignment of ERP and other back-office systems with CRM.

SPEAKERS

  • Anandhi Narayanan, Principal Strategist, Manufacturing at Traction on Demand
live event exclusive
Manufacturing

Marketing Automation for Manufacturing

Learn how to engage your customers when & where they want. Marketing Cloud and Pardot experts discuss manufacturing use cases and outline the opportunities of building a digital engagement model.

SPEAKERS

  • Greg Ewing-Lee, Practice Lead, Manufacturing at Traction on Demand
  • Kat Bollozos, Vice President of Delivery - Marketing Automation at Traction on Demand
  • Lindsay Hui, Lead Solution Engineer, Marketing Automation at Traction on Demand
  • Amanda Benjamin, Senior Consultant - Marketing Automation at Traction on Demand
live event exclusive
Manufacturing

CPQ 101: Manufacturing Edition

Join us to discuss the key challenges facing manufacturers in developing efficient product quotes. We'll outline the tools, technologies and best practices for implementing an effective price-to-quote solution to enable long-term growth and scale.

SPEAKERS

  • Josh Nelson, CPQ Practice Lead at Traction on Demand
  • Brad Gross, Program Architect at Traction on Demand
live event exclusive
Healthcare & Life Sciences

2021: The Year of True Digital Transformation in Public Health

The COVID-19 pandemic has exposed weaknesses in public health organizations’ ability to engage with and coordinate care for the people they serve. But it’s also provided an opportunity to create a digital and person-centric renaissance in Public Health.

SPEAKERS

  • Roderick Bremby, Senior Director, Health and Human Services at Salesforce
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Healthcare & Life Sciences

Path to a bettr Future: Patient and Care Manager Sentiment Tracking

Learn how healthcare organizations can monitor patient sentiment, wellness and pain while addressing care manager burnout with bettr.me.

SPEAKERS

  • Manu Varma, Principal Strategist, bettr.me at Traction on Demand
  • Jim Rogers, Practice Lead, Healthcare and Life Sciences at Traction on Demand
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Healthcare & Life Sciences

How to Successfully Integrate an Electronic Health Record (EHR)

Join us for an interactive discussion as we define the challenges and best practices of integrating Health Cloud with Electronic Health Records.

SPEAKERS

  • Jim Rogers, Practice Lead, Healthcare and Life Sciences, Traction on Demand
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Healthcare & Life Sciences

Health Cloud for Public Sector Health

Digital Transformation in Public Sector Health begins with embracing CRM. Learn how Health Cloud facilitates this transition to prepare your organization for a digital-first, patient-centric transformation.

SPEAKERS

  • Sean Kennedy, Public Sector Health Lead, Senior Interoperability Architect at Salesforce
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Healthcare & Life Sciences

Learning from Success: Health Cloud Project Journey

Join us for a discussion on Health Cloud Implementation best practices and lessons learned. You'll hear from both the Salesforce partner and client perspective to ensure your Health Cloud journey is a successful one.

SPEAKERS

  • Julie Heidle, Product Manager at Susan G. Komen
  • Adam Coppin, Solutions Architect, Nonprofit at Traction on Demand
  • Grant Adamson, Chief Developer at Traction on Demand
live event exclusive
Healthcare & Life Sciences

HIPAA Compliance and Partner Selection

What should clients look for when choosing a Salesforce Implementation Partner, especially when working with electronic protected health information (ePHI)?

SPEAKERS

  • Jim Rogers, Practice Lead, Healthcare and Life Sciences at Traction on Demand
  • Karen Claus, Lead Corporate Counsel at Traction on Demand
  • Mike Lavigne, Chief Technology Officer at Traction on Demand
live event exclusive
High Tech

High Tech Growth and Project Phasing

The rise of SMB Tech has been astonishing, with public SMBTech players adding over $500B of market value in the last 10 years. Technology will arguably determine their ability to compete in a post-COVID world with their larger competitors. We’ll dive into the rise of SMBTech, why it’s so important for our economy, and where it’s headed in 2021.

SPEAKERS

  • Jeff Richards, Managing Director at GGV Capital
  • Tiffany Luck, Vice President at GGV Capital
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High Tech

Organizational Change Management for High Tech: Building a Center of Excellence

How to successfully drive organizational change management and how to set up continued success with a Center of Excellence.

SPEAKERS

  • Tom Gordon, Senior Director, Enablement at Traction on Demand
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High Tech

7 Steps to Advance Your Go-to-Market in Salesforce

Learn how a revenue operations team, automation and processes can help to grow your revenue and scale your business.

SPEAKERS

  • Dave Nelson, Managing Director at Traction Complete
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High Tech

How to Accelerate Your Technical Debt Remediation

In this session, we’ll share how Traction on Demand has supported organizations like yours, with innovative accelerators, to get back to growth—fast.

SPEAKERS

  • Davis Wong, Solution Engineer at Traction on Demand
  • Arif Ali, Squad General Manager at Traction on Demand
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High Tech

Enabling Your High Tech Organization to Scale with Salesforce

Join our Salesforce experts as they outline best practices for managing and maintaining your Salesforce footprint in the High Tech world.

SPEAKERS

  • Arnold Bernardo, Squad General Manager at Traction on Demand
live event exclusive
High Tech

The Power of Marketing Automation in High Tech

Join our High Tech industry Marketing Automation expert panel to learn how leveraging an omnichannel marketing approach can improve customer engagement and drive pipeline growth.

SPEAKERS

  • Phil Webb, Senior Lead Project Manager at Traction on Demand
  • Dave Jenkins, VP Data-Driven Marketing at Traction on Demand
  • Hamish Hill, Digital Platforms Lead, Cx Marketing at Cisco
live event exclusive
solutions

Driving Value at all Levels of the Field Service Maturity Curve

Where do you meet your customers in the field? Are you driving value from your field data? Join our experts as we discuss how to manage third-party workforces, optimize scheduling attributes, and gain value from field service data.

SPEAKERS

  • Jeff Grosse, Senior Director of Service Transformation at Traction on Demand
  • Dane Peterson, Practice Lead, Field Service Lightning at Traction on Demand
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solutions

CPQ: Avoid Tech Debt & Enable Growth

Learn how High Tech organizations are effectively scaling with Salesforce CPQ and avoiding technical debt in the process.

SPEAKERS

  • Josh Nelson, CPQ Practice Lead at Traction on Demand
  • Robbie Driver, CPQ Business Development Manager at Traction on Demand
  • Brad Gross, Program Architect at Traction on Demand
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solutions

3 Ways to Improve Your Partner Channel Operations in Salesforce

Join us as we explore common challenges in Partner Channel sales operations and review best practice approaches to overcome each.

SPEAKERS

  • Mike Bogan, Director, Research & Development at Traction on Demand
  • Phil Chatterton, VP of Sales at Traction Complete
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solutions

Evolution of the Marketing Cloud: Value Across the Platform

Struggling to stay up to speed with all the additions to the platform, from Datorama to Interaction Studio and C360 Audiences? Join our experts to chat about the various studios and tools and our value approach to implementation.

SPEAKERS

  • Dave Jenkins, VP Data-Driven Marketing at Traction on Demand
  • Jane Gibson, VP, Salesforce Solutions at Traction on Demand
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solutions

Customer Service in the Digital Experience Era

Today, customers expect a seamless experience across all their chosen communication channels. Join us to hear how an omnichannel approach using voice, SMS, bots, and Einstein can transform your service experience.

SPEAKERS

  • Jeff Grosse, Senior Director of Service Transformation at Traction on Demand
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solutions

Why API Led? Key Indicators Leading into an API Framework Approach

Thinking of adopting an API Led integration approach? Join Traction on Demand's Leading Integration Architect, alongside a customer currently amid an integration, to learn the benefits, how to begin your journey, and what it takes to be successful.

SPEAKERS

  • Erik Chaffins, MuleSoft Integration Architect at Traction on Demand
  • David Kaminsky, Business Systems Engineer at Qumulo
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solutions

UX/U(WHY)I? : The What, How and Why for Designing the Optimal User Experience

Want to create the optimal user experience for your customers and teams? See why UX/UI plays such a critical role in your transformation journey and how it can truly guide and deliver on what the future will look like for your organization.

SPEAKERS

  • Todd Donohue, VP, Digital Experience at Traction on Demand
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solutions

Sustainability Cloud: Salesforce and the Age of Sustainability

Learn how the newest Salesforce Cloud can help your company track Scope 1,2,3 emissions and become carbon neutral.

SPEAKERS

  • Mike Bogan, Director, Research & Development at Traction on Demand
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I left feeling better than I went in. Gained some great insights and had great conversations.

— 2019 attendee