TimeToValue Conference

/ Time to Value Growth

Earvin “Magic” Johnson has successfully parlayed his skills from the basketball court into boardroom as Chairman and CEO of Magic Johnson Enterprises (MJE). In 2012, Johnson made history when he became co-owner of MLB’s Los Angeles Dodgers. He also co-owns WNBA’s Los Angeles Sparks and MLS’s Los Angeles Football Club.

He continues to expand his influence through businesses including: EquiTrust Life Insurance Company, ASPiRE television network and SodexoMAGIC. Through a newly formed fund, Johnson is investing millions of dollars on infrastructure improvement in the United States. He is also one of the leading investors in a number of minority-owned tech companies that include Uncharted Power, ShotTracker, Jopwell, Walker & Co Brands, and MiTú.

/ Here for Good

After a 20 year career as a visionary marketer at Procter and Gamble, Nokia, Heineken and Absolut Vodka, creating groundbreaking partnerships with everyone from Lady Gaga to the TED Conferences, Afdhel quit his job in corporate life after he found his purpose in tackling one of the biggest problems facing companies and individuals in the 21st century: how to find purpose and meaning in their work and unlock the enormous power of business to do good in the world.

He is now currently the Founder and Chief Purpose Officer of Conspiracy of Love, a global brand purpose consultancy whose clients include iconic brands like Adidas, Red Bull, and Oreo, and Fortune 500 companies like Microsoft, Mondelez, Diageo, AB Inbev and Facebook. He is also a Forbes contributor and international keynote speaker who has been featured at the Cannes Lions, SXSW, TEDx, Advertising Week, and Conscious Capitalism.

/ Invest in Potential

Greg Malpass founded Traction on Demand in 2006. He’s the first to admit that his intentions in starting Traction on Demand were very simple: to serve a small number of clients and help them better unite their sales and marketing teams.

Contrary to his early intentions, and using his unconventional leadership style, Greg has grown Traction on Demand into one of North America's largest dedicated Salesforce consulting firms with 800+ Tractionites, and in 2019, Traction on Demand was named the best place to work in Canada. While Greg rarely admits to having a plan, he is the first to share his hopes for Traction on Demand, which are to build a company that plays a positive and purposeful role in the lives of its team members, customers, partners and community.

/ Time to Value Impact

Michelle Malpass is the VP of Community at Traction on Demand and is dedicated to leveraging her experience in the nonprofit sector to foster a culture of giving—enabling nonprofits to further their mission through innovation and the use of technology. She truly believes that companies have an incredible opportunity to create positive change if they use their time, talent and treasure in a meaningful way.

Michelle is the former Executive Director of the Take a Hike Youth Risk Foundation where she was responsible for leading the organization in fundraising, volunteer engagement, and program development. She earned her BA in Communications and played varsity softball at SFU, before her enthusiasm for adventure took her across Canada, Europe, Central and South America.Michelle is passionate about the outdoors, playing hockey, and supporting great causes. She calls her workdays at Traction her “days off”, with three young kids keeping her busy at home

/ Invest in Potential

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. Moore’s most recent work, Zone to Win, addresses the challenge large enterprises face when embracing disruptive innovations, even when it is in their best interests to do so. It’s time to stop explaining why they don’t and start explaining how they can. This has been the basis of much of his recent consulting.

/ Time to Value Change

Lori has been in the Salesforce ecosystem for 14 years. She’s empowered executive teams of global organizations to use cloud technologies to transform not just their technology stack, but their business strategy, customer and employee experience.

/ Time to Value Innovation

Chris Bruzzi is Executive Vice President of Product Development at Traction on Demand. Chris has 20+ years of technology development and consulting experience with a passion for innovating using cloud-based solutions. He is responsible for driving the Innovation program at Traction on Demand, building products and solutions based on emerging technologies and recurring services patterns to empower and provide meaningful value to customers.

/ Time to Value Leadership

Shiza Shahid is an entrepreneur, investor, technologist, activist, and world-renowned impact leader.

She co-founded the Malala Fund with Nobel Prize winner Malala Yousafzai, and led the organization as founding CEO, focusing on creating access to high quality education for all children around the world.

Shiza is passionate about the future of technology and the powerful impact it can have on people’s lives, and actively invests in startups that have the potential to advance humanity.

/ Time to Value Impact

Jolene Chan is Chief Impact Officer at Traction on Demand. With over 15 years of Salesforce experience, Jolene’s dedicated to driving sustainability metrics, improving EDI practices and helping grow the Salesforce ecosystem through equitable recruitment.

/ Time to Value Change

Lisa Davis is Senior Vice President, Information Technology and Chief Information Officer at Blue Shield of California, a tax-paying nonprofit health plan with over $20B in annual revenue serving more than 4M members in the state’s commercial, individual and government markets.

She is an innovative global business and IT executive with extensive cross-industry experience, focused on digital transformation and enterprise-wide modernization strategies to optimize business performance and operational efficiencies.

/ Time to Value Change

Kelly Doney is responsible for Villanova University’s information technology program in support of the university’s teaching, learning, and research missions. Ms. Doney began her career in management consulting, ultimately pivoting to focus on higher education technology.

Just prior to joining Villanova, Ms. Doney was the Vice President for Digital Transformation at Ellucian, where she built a management consulting practice, created the company’s first global strategic delivery partner program, and designed the first Ellucian Collaboration Lab.