2017 marks Traction’s tenth anniversary. As we reflect on the past decade, Dreamforce consistently stands out as a highlight because it’s the one time each year the entire Salesforce community comes together.
It’s been incredible to watch Dreamforce grow from just 8,200 registrants in 2007 where the key innovation was VisualForce to more than 170,000 registrants in 2016, navigating their way through campgrounds and Trailheads. In that same time, our presence has grown with more team members attending, learning and making connections with 1000’s of other Salesforce enthusiasts each year.
In the past ten years, we’ve heard from professional, cultural and societal leaders like Colin Powell, Neil Young, Sheryl Sandberg, Richard Branson and Hillary Clinton. We’ve rocked out to Metallica, Foo Fighters, the Chili Peppers and U2. We consume knowledge like human sponges and network with more people in four days than we possibly could in the balance of the year. We walk, talk and drink too much. We sleep, eat and relax too little. Only someone who has been to the conference can sympathize with those of us whose families wonder why we don’t call home more often during Dreamforce.
This year is sure to be the best. The evolution of Einstein and the Lighting platform and acquisitions of Quip, Krux and Commerce Cloud are a few reasons Salesforce has become an unreckonable power. And, with Trailblazers like Michelle Obama, Ashton Kutcher and Marc Benioff (the original Trailblazer) as keynote speakers, it’s no surprise that Dreamforce conference passes are already sold out! If you still want to be a part of the action, you can register for a free Expo+ pass or watch the conference live from anywhere in the world.
Once you get to Dreamforce, please don’t forget to look us up. We’ve secured our usual watering hole, Swig Whiskey Bar, where our experts and team will be digesting and discussing all the key learnings from the week. And as always, we’ll be hosting happy hours each night to connect with customers, partners and friends about everything DF17.
To see everything Traction’s got going at Dreamforce (meeting requests, calendar of events, happy hour registration, etc.), visit our DF site now.
See you on the campground!