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Business Development Manager, Retail

As our Business Development Manager, your top priority is to drive the revenue goals of the company by positioning Traction’s service offerings as the best solution to achieve our customer’s vision of success. You will work with customers to evolve customized Retail industry solutions on the expanding Salesforce.com platform and broader ecosystem. You’ll spend much of your day in high value conversations as a trusted advisor to one of the most important technologies your customers will ever interact with.

If you enjoy unpacking business problems, have a passion for technology and have worked in the Retail Industry (Account Management, Sales), keep on reading! Do you get a natural high from closing a deal, while still being humble, and want to work for a company that wants to change the world, by giving what we are good at? Then this could be the perfect role for you!

Traction on Demand’s hiring philosophy is based on culture, intelligence and then skills. Here’s what we mean by that: 


Culture at Traction on Demand isn’t about drinking beer and playing ping-pong – it’s much more.  We are looking for people who want to join an active community of engaged individuals who see business as more than just a vehicle to make money. We care about our people, wider community and planet. Come join us on this journey!

Traction is a group of entrepreneurs committed to creating ecstatic clients, doing enjoyable work and being efficient in everything we do. We fail fast and love to innovate. Change is our middle name.

Our values don’t just sit on a glossy page. We live by them every day. Our values are the cornerstone of who we are – do they resonate with you?

  • Embrace Knowledge
  • Do the right thing
  • Seek adventures and smiles
  • Healthy hearts and heads
  • Pursue opportunity
  • Build community


People often ask what it takes to succeed at Traction on Demand – you’ve got to be smart, without having an ego. What does that mean? Imagine working with a group of your smartest friends who all love to learn. Everyone is always pushing each other to grow and innovate at a pace that can only be called furious. We are never idle or stagnant. We seek and share knowledge. We are comfortable with the unknown. We just “git ‘r done.” 


Tractionites come from a variety of backgrounds, and we are eager to find people that are from non-traditional backgrounds. Typically, we find that people are successful in this role when they have: 

  • Bachelor’s degree in Business Administration, Computer Science or equivalent experience
  • Experience in the Retail or Consumer Packaged Goods sector with a strong understanding of industry needs and technology solutions
    • Bonus points if you have experience in retail operations, building retail marketing plans or have experience in Sales/Service operations supporting a Retail/CPG customer.
  • 5+ years in a software sales environment or account management; experience selling services an asset
  • Formalized sales training and deep experience managing complex sales with multiple stakeholder groups/organizations
  • Hands-on experience with CRM software products would be a strong asset
  • Ability to interact with a customer’s executives and demonstrate strategic understanding of business needs
    • Ability to orchestrate a solution driven sales-cycle with a penchant for storytelling to solve customer problems
  • Ability to think critically and analytically
  • Willingness and passion to quickly learn skills and knowledge that you don’t currently possess
  • Strong leadership skills
  • Desire to do the best at what you do
  • Travel is required in this role – 10-20% of the time

What You Will Be Doing

Sales Process 

  • Lead creation and management
  • Sales discovery and qualification
  • Identification of business pain points and objectives  
  • Using Salesforce ecosystem capabilities and coming up with solutions to address pain points
  • Accessing multiple buyers
  • Building statements of work
  • Work with clients through procurement
  • Utilizing Salesforce to track your sales cycle
  • On-going account management

Partner Management

  • Working with key partners in the Salesforce ecosystem and expanding our footprint with them
  • Developing joint go to market with salesforce.com account executives
  • Ensure we are supporting our partner lead management process

Team Player

  • Coordinate clients, service providers and internal team members
  • Ensure that all Traction teams have the correct information to successfully support clients
  • Evaluate deliverables
  • Efficiently and competently manage roadblocks

If you’re interested, so are we! Send your resume our way, and we’ll reach out to you if we are interested in moving forward.

At Traction on Demand, we aim to change the world by challenging the traditional consulting model and building community with our clients, partners and neighbours. At our core, we’re about improving the way companies do business by using technology – salesforce.com, technology partners and our own libraries of intellectual property. We are a people-first organization, creating long-term relationships with our clients and growing with them as strategic business partners. Our clients are varied in size, geography and industry, and include some of the world’s largest firms and not-for-profit organizations. Traction for Good, our community engagement program, and our involvement as one of the first 100 B Corps in Canada are just a couple of the reasons why we have been named to the Best Places to Work in Canada top 10 list for several years running.

We are an equal opportunity employer and love diversity at our company!  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. 

Please note, employment is contingent on successful completion of background and reference checks.

Apply Now

Traction on Demand
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