Data & Analytics

Building Data into Your Decisions.

An effective data management strategy gives companies a true competitive advantage. It provides insights and opportunities that are unique and extremely difficult for competitors to replicate. Traction delivers the approaches, tools and processes to identify and consolidate important data, keep it clean and leverage it to deliver on business opportunities.

Traction’s data practices have always been an integral part of our business. Because of this expertise, we provide business intelligence and Salesforce data management services that surpass those of any provider in North America.

Data Quality

Too often organizations invest in technology and analytics platforms without considering the state of the data they're putting into those systems. As we like to say, garbage in = garbage out.

Understanding, integrating and delivering quality data is essential for effective decision-making within Salesforce. Traction's experts put data quality before analytics by helping organizations through a process of standardization, cleansing, de-duplication, and enrichment. With new-found confidence in their data, organizations can gain accurate insights into their business.

Read the Captain Planet Story

Integration & Migrations

As more organizations look to use Salesforce as the information hub of their business, the decision to integrate or migrate data from external sources must be made.

Based on process requirements, Traction's data experts will help determine the most appropriate solution. If migration is necessary, we'll pull from our extensive IP and experience migrating data from systems like Zendesk, Desk.com, Oracle, SAP, Microsoft and more. If integration is the right path, we'll recommend the right technology partners to get it done.

Read the Finning Story

Governance & Stewardship

If cleaning and repairing the house is data quality, then assigning chores to keep it that way is governance and stewardship. A governance and stewardship strategy provides a common understanding of how data should be managed across the organization and empowers users with the knowledge and skills they need to unify efforts and drive towards a common objective.

Traction's data experts provide clients with a proven approach for managing data with tailored business rules, data definitions and processes for validating. These rules foster accountability for data quality at an individual and organizational level.

Read the Time Warner Story

BI & Einstein Analytics

You've put in the work to ensure your company is operating on high quality data with strict governance and stewardship regulations in place to keep it that way. You've migrated and integrated data from third party systems. Now's the time to start asking questions and seeking data-driven answers.

Driven by artificial intelligence, Salesforce's Einstein Analytics gives business users more insight into their data than ever before. With customized offerings for sales, service and marketing, Traction provides solutions tailored to address any and all business intelligence needs.

Read the Pulse Story

Multi-Org Environments

Enterprise organizations often find themselves living in a multi-org world as the result of mergers and acquisitions, legacy constraints or competing business units. Without a robust system architecture, managing and using data that resides within multiple instances of Salesforce can lead to inaccurate reporting and decision-making.

Traction's experts help companies develop strategies for managing multi-org environments and harnessing their data to support a single version of the truth.

Read the Pivotal Story

Data is the Lynchpin

At Traction, we implement Salesforce solutions that span clouds, departments, industries and continents. While every client and solution has unique requirements, a well thought-out data architecture and governance strategy should be at the core of every engagement.

Our approach to data engagements is dependent on the state of our customer's Salesforce instance and underlying data. We recommend tackling data-centric projects with a crawl, walk, run phased approach that will deliver value to the customer quickly and garner support from business stakeholders.

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Reliable Reporting

With clean data in place, you can trust that your reporting is accurate. This means you'll have a clear view into your organization's performance.

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Actionable Insights

When you know how your business is performing you can begin to see where improvements can be made. Quality data gives you the insight needed to answer your most pressing questions.

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True Customer 360

With all your data integrated with a single customer record, you will gain a greater understanding of how they interact with your business, enabling you to tailor your messaging and close deals faster.

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Connected Field Services

Learn how Traction used Salesforce and Boomi to better connect Finning's operations team with their field technicians.

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