Having grown up with the Salesforce platform, Traction has become an industry leader in assessing key Sales Cloud technologies.
Our solutions factor in existing platform functionality, newly acquired and released applications and platform enhancements, like the Lightning framework, Einstein Analytics and Salesforce CPQ. Our level of innovation and understanding of the SaaS ecosystem sets us apart and allows us to build systems your sales organization can't live without.
Read the Release the Hounds Story
Our Service Cloud implementations are driven by the three principle tenants of the The Effortless Experience:
Improve the customer experience with consistency. Unnecessary features do not earn loyalty; providing a consistently good experience does.
Allow agents to focus on the customer. Providing agents with a highly optimized case management console and improving their departmental process will give them more time to listen to customers and action appropriately.
Harvest customer interactions to improve operational efficiency. Agents are accumulating highly valuable data; analyze it and action on it.
Read the MightyHive Story
Marketing automation platforms should provide your organization with insights that contribute to the alignment between sales and marketing teams, intelligent lead management and ultimately higher sales. The Salesforce Marketing Cloud includes robust platforms that do just that for both B2B and B2C marketers.
Traction's Marketing Cloud implementations leverage best practices and core Salesforce functionality like Pardot, Salesforce Engage, Einstein Analytics, Journey Builder, Social Studio and more. Whether you're looking to execute an account-based marketing strategy or targeted nurture campaigns with Marketing Cloud, we've done it before.
Read the BuildDirect Story
With everything being so easily accessible, consumers are demanding a unified experience across all touch points in addition to a seamless purchase process.
Using Salesforce Commerce Cloud, formerly Demandware, you can coordinate your digital efforts across channels and transactions. As a Commerce Cloud Business Solution Partner, we are ready to help you deliver an omni-channel commerce solution that improves customer experiences. Our consultants can help you gain a complete understanding of your customers by connecting Commerce Cloud to the rest of your Salesforce stack.
Read the Patagonia Story
Configure, Price and Quote
At Traction, we teach you to fish. The goal of our Salesforce CPQ (configure, price, quote) implementation is not for Traction to build every single rule and logic into the application. Our goal is to implement and integrate the system, set up the key types of rules and then enable your admins and operations teams on the application.
This methodology will help to minimize the costs of the implementation project and promote both admin and end-user adoption of this new technology. The result - a scalable system that can evolve with your business and one that does not require you to engage Traction (or any other service provider) to implement each and every new rule.
Read the Blackberry Story