TractionForce Shifters: Lyft
As our cities densify, the way we move around is changing. Innovation has redefined entire industries around a simple reality: you no longer need to own a product to enjoy its benefits. People have grown accustomed to the convenience and immediacy of an on-demand economy and value access over ownership. Transportation is no different. We believe that never before, and possibly never again, will an industry this large be poised to flip from an ownership model to a service model: transportation-as-a-service. Join Hannah Parish, GM of Lyft in Ontario, at TractionForce Toronto as she speaks to the purpose and intention of an organization that is changing the way communities are built…around people, not cars.