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3 Reasons Forward-Thinkers Can’t Miss TractionForce 2019

Inspiring. Educational. Community-Driven.

In this day and age, technology and business go hand-in-hand. For organizations to be successful, they must keep pace with trends and thought leadership relating to business technology.

Our seventh annual TractionForce is on May 23rd, and those who attend will leave with a fresh perspective on the power of a unified organizational purpose. Whether it’s a dollar from their own pocket or a million-dollar B2B contract, people no longer spend, they invest in products and companies that align with their own core values.

Defining this unified organizational purpose, or Collective Why, is the first step in driving success. Harnessing technology to serve this purpose enables organizations to do more with less.

1) Learn How to Harness the Power of Your Collective Why

The Collective Why serves as both a competitive differentiator and a way for organizations to drive decisions on people, process and technology. Transformational business leaders will take to the stage, sharing their own interpretations of the Collective Why and how it has led to success in both their personal and professional lives.

To demonstrate the overarching significance of this theme, TractionForce will feature keynotes from both the for-profit and nonprofit sectors across a variety of industries:

  • Greg Malpass – Founder and CEO, Traction on Demand
  • Alex Honnold – professional rock climber and star of the Academy Award-winning documentary Free Solo
  • Aaron Zifkin – Managing Director for Canada, Lyft
  • Jennifer Johnston Di Loreto – Senior Director, Global Employer Branding, Salesforce

Other speakers scheduled to appear include Pam Iorio, the President and CEO of Big Brothers Big Sisters of America and Ben Stewart, the Head of Ecommerce at Patagonia.

Whether they’re purpose-driven to achieve an organizational mission, define the modern workplace or conquer a once-thought impossible personal goal, these leaders will inspire attendees to look inwards and channel their own why, both in business and in life.

2) Explore the Role of Technology in Amplifying The Collective Why

To deep dive into technology’s role in driving forward a Collective Why, TractionForce will host twelve 20-minute Tech Talks. Each talk will revolve around a different topic, leaving the audience with a better understanding of how technology can guide decision-making and investments with purpose across any industry. These Tech Talks will be hosted by experts from companies including Traction on Demand, Salesforce, NewVoiceMedia, Dell Boomi, Conga and Patagonia. Check out the TractionForce site to learn more about the Tech Talk topics and the leaders hosting each session.

3) Grow Your Network of Like-Minded Business Professionals

Good companies should know good companies, and good people should know good people. TractionForce offers attendees an unparalleled opportunity to grow their network of like-minded business professionals. Breaks throughout the day, lunch and happy hour are designed for attendees to network and share stories of their personal connections to the Collective Why.

Mark your calendar. On May 23rd, TractionForce 2019 is taking over the Queen Elizabeth Theatre in Vancouver. This event will inspire, motivate and educate attendees on the power of purpose and the benefits in using business as a force for good. Register today and learn more about the event keynotes, speakers and agenda.

Written by Olivia Peltier, Marketing Specialist

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