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TractionForce 2016: Non-profits Adopting Tech So They Don’t Get Left Behind

When it comes to technology, size doesn’t matter.

In the olden days, only big organizations with lots of money could benefit from technology, but now organizations of any size or industry and non-profits are leveraging technology, specifically cloud technology and software-as-a-service (SaaS) platforms to compete with the big guys.

Still, cost can be an issue and so can a lack of internal expertise, according to Dawn McKenna, Executive Director of the Down Syndrome Research Foundation.

Enter Traction for Good, Traction on Demand’s philanthropic arm.

Dawn McKenna of the Down Syndrome Research Foundation

Traction for Good provides Salesforce implementation grants for services to non-profits, guiding them along the way. It’s through such a grant that the Down Syndrome Research Foundation was able to leverage cloud technology and streamline their business process. Dawn will be sharing her experience and expertise at TractionForce this Thursday.

“Whether it’s social media, interactive websites or blogs, emails, mobile-friendly messaging or data management software, technology will help your organization better meet the needs of your stakeholders. If you don’t, you won’t succeed,” she says.

Stephen Rathjen, Program Director at Saint James Music Academy, echoes her sentiments. “Computers and smartphones are everywhere and for an organization to not leverage these tools is crazy.  Now, we even think of a basic spreadsheet as old-school.  Donors and investor have come to expect a level of efficiency that comes with using the new tools that are available,” he says.

Stephen Rathjen of Saint James Music Academy
Stephen Rathjen of Saint James Music Academy

Saint James Music Academy uses Salesforce to collect and manage donor data and donor campaigns, as well as student registration, class scheduling and inventory for musical instruments. These components are directly integrated to their website via Formstack, which they use for incoming donations and student registrations, and via Conga, through which they are able to leverage their student and scheduling data among a list of other things.

“Organizations that aren’t willing to adapt to this new way will find themselves moving slower than their competition and spending way more money to accomplish the same amount of work,” says Stephen.

Paul Cescon from Engineers Without Borders will be joining Stephen and Dawn at TractionForce 2016 this Thursday, June 9th at the Commodore Ballroom in Vancouver. Registration is still open so sign up now for free.

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