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TractionForce 2015 Speakers & Sessions Sneak Peak

TractionForce 2015 is only one week away. That’s right. One week. Tuesday, May 26th at the Commodore Ballroom.

If you haven’t been following on Twitter, Facebook or through our email updates, here is an inside look at the speakers and sessions that you’ll experience at TractionForce 2015.

Amazing Speakers & Sponsors

In addition to the awesome sponsor speakers we’ve lined up from Salesforce, Clicktools and Birst, we’ve added some truly inspiring business leaders who run amazing companies. With a keynote hosted by Traction’s Founder and CEO Greg Malpass and an interactive customer panel, attendees will discover how these leaders are using the technologies showcased at TractionForce to transform their data, systems and output.

Jeff Booth, CEO & President of BuildDirect (Twitter: @JeffBooth)

Jeff Booth for SiteA truly amazing Vancouver-based success story, Jeff co-founded BuildDirect in 1999 from his first-hand experience with inefficiencies and high costs inherent with the home improvement and building supplies industry.

BuildDirect’s platform – a home marketplace – uses the company’s custom analytics and predictive modeling technology to capture a real-time signal on consumer needs and preferences to identify trends and growth opportunities in the industry.


Anne Donohoe, CMO at MEC

Anne Donohoe for SiteA true brand professional with many years of experience, we couldn’t ask for a better guest to chat about the role marketing automation is playing in their organization’s overall brand strategy.

As MEC’s Chief Marketing Officer, Anne is responsible for supporting the continued evolution of the MEC brand, extending their unique retail offering to more Canadians, and encouraging members to be engaged in the outdoor activities that MEC supports.


Ben Doyle, Chief Experience Officer at the Jewish Community Center of San Francisco (JCCSF) (Twitter: @notburt)

Ben Doyle for SiteWe’re very excited to have Ben speak on behalf of the JCCSF; a non-profit organization who is harnessing the power of cloud technology to truly enhance their amazing community service they provide to the residents of San Francisco.

Ben has made a career of working with multidimensional websites in an effort to make them more flexible and responsive both to targeted community demands as well as to changing market forces. For over a decade he has managed large-scale IT and web projects.

You can check out the full speaker line up and Oh yeah, and did we mention that TractionForce would be hosted by the hilarious Jeff Yu?

The ‘No Sales Pitch’ Roundtable Sessions

No sales pitches, we promise. TF15 will feature nine roundtable sessions (from 1-3pm) so that attendees can connect with both Tractionites and reps from partnering technologies in a meaningful way without getting a sales pitch. Here is a sneak peak at some of the roundtable session topics:

  • How to Make the Most of your Customer Feedback – Leveraging the power of CRM
  • How to keep your Data Clean and Relevant
  • Practical Tips to Improve Customer Loyalty
  • Value Based Design and Dashboards: The New Paradigm
  • Connecting With Constituents While Driving Operational Efficiency (non-profit session hosted by the Director of Non-profit Alliances at the Salesforce Foundation – David Averill)

Session registration is happening the week of May 18th. With a limited number of spots per session, register for TractionForce now to ensure you’re notified when sign up opens.

In true Traction style, there are still a few surprises that we can’t give away before the event.

Register now for Vancouver’s premier cloud tech event of the year. TractionForce is free, fun and absolutely essential if you’re considering an investment in cloud tech.

Traction on Demand is a cloud consulting and software development firm with unparalleled expertise in using the platform to transform business processes. This is done to make people more efficient, eliminate redundancy and ultimately increase our customer’s bottom line. Follow Traction on Twitter

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