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Traction on Demand Launches Traction Retail: Connected Store Operations

We are excited to launch Traction Retail: Connected Store Operations, an integrated solution built on the Salesforce platform that will help retailers better connect back-office operations with their growing workforce.

Traction Retail: Connected Store Operations is for any business wanting to improve communications from the top-down, increase employee engagement and strengthen brand awareness. By encouraging a cohesive workplace culture focused on self-enablement, performance and data, companies can focus less on their day-to-day operations and more on providing the best customer experience possible.

Lucas Francis, Director of Sales, Traction on Demand

“What makes me so passionate about this space is that retailers are starting to invest in their people. So much of the in-store experience is driven by how employees engage with customers. This can have a major impact on brand perception in the eye of the consumer. Retailers, through technology, are now enabling and empowering their employees. It’s inspiring,” said Lucas Francis, Director of Sales at Traction on Demand.

With Traction Retail, organizations can automate their businesses and make informed decisions based on the data collected. At the individual level, employees will be more engaged through streamlined communications, scheduling and task management processes. A company social media feed will encourage camaraderie and collaboration, inspiring employees to become brand ambassadors.

Traction Retail: Connected Store Operations is a Salesforce Fullforce Solution, which is a system integrator or consulting partner offering recognized for its specialization in priority Salesforce industries and other key solution areas. As a certified Fullforce Solution, Traction Retail is recognized by Salesforce as a specialized solution for improved employee engagement and operational efficiency in the retail industry.

The lookbook feature (l) and analytics view (r) are part of the Traction Retail solution.
The lookbook feature (l) and analytics view (r) are part of the Traction Retail solution.


“We are thrilled that Traction on Demand has been recognized as a Salesforce Fullforce Solution partner and is helping companies in retail connect with their customers in entirely new ways,” said Don Lynch, SVP, worldwide alliances, Salesforce. “We work closely with Salesforce Fullforce Solution partners to ensure our customers benefit from Traction on Demand’s proven industry expertise with Salesforce’s Customer Success Platform.”

Traction is North America’s largest dedicated Salesforce partner.

Download the Traction Retail brochure and get in touch to find out more. See the press release here.

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