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Traction on Demand Founder and CEO Announces New Office in Small Hometown

San Francisco is an instantly recognizable tech hub. Nelson, British Columbia? Not so much. With a population of just over 10,000 and a history of mining and logging, it’s not the first place you would think North America’s largest independent Salesforce consulting and application development firm would set up shop. But that’s exactly what Traction on Demand is doing in spring 2019.

Founder and CEO Greg Malpass gets back to his roots in Nelson, BC.

The choice of Nelson comes after setting up offices in Metro Vancouver, Toronto, Montreal and Houston — cities with millions of people. So why Nelson, a funky, little town nestled among the Selkirk Mountains? It’s not only the hometown of Traction on Demand’s founder and CEO, Greg Malpass, but it’s also a burgeoning tech community.

The decision to open an office in Nelson came after much discussion with the entire Traction on Demand organization. Several employees have expressed interest in working in a small, vibrant community with affordable housing and a short commute. Similarly, Nelson residents have also shown enthusiasm for the potential opportunities this new office brings.

Final arrangements are currently being made to get the office ready for a spring start.

Read more about Traction on Demand’s Small Town Initiative.

Nelson image: Creative Commons; Shawn from Airdrie, Canada


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