Traction on Demand is excited to announce that we’re now certified as a Datorama Implementation Service Partner.
This certification means that we’re better equipped to support our customers with full-scale marketing solutions that cover the breadth of the Salesforce stack, including marketing analytics and intelligence.
We’ve had our eye on Datorama since it was brought into the ecosystem through an acquisition in 2018. The platform provides marketers with a seamless way to unify data and KPIs across teams, channels and platforms.
“Datorama enables marketers to optimize their omnichannel campaigns by understanding which areas of investment are having the biggest impact on the bottom line,” explains Dave Jenkins, Principal Strategist of Data-Driven Marketing at Traction on Demand.
Datorama’s login-based connectors to marketing services, like Google AdWords or Facebook, fill in the gaps in a marketer’s understanding of campaign performance. With this holistic insight, marketers can make intelligent, data-driven decisions across campaigns and channels instantly.
To achieve this certification, our team underwent weeks of rigorous training (including online training, in-person bootcamps and a mock implementation that was evaluated by Datorama) to become well-versed on the platform. Throughout this certification and our time with the platform, our team has developed Datorama best practices that can be implemented as a part of a broader marketing technology solution.
If you’d like to learn any more about our marketing and Datorama expertise, please get in touch and we’ll connect you with the best member of our team.