We wanted to start this note with a sincere thank you. Thank you for being part of this journey with us and the 854 people that make up Traction on Demand. We’ve long talked about our ambition to be a community, not just a company, for many reasons we feel 2019 was the year this dream gained momentum. Understanding that this note will be one of many you receive this holiday season, it’s our hope that this one matters.
Over the last 12 months, there have been countless moments that continue to form us personally and professionally. In stepping back to draft this letter, we’re centering on Pablo Picasso’s quote:
“The meaning of life is to find your gift, the purpose of life is to give it away.”
Our gift this year, to our team and partners, is the gift to give.
We made this year’s Bandit Tour for Good more powerful than ever by focusing our volunteer efforts and pro bono Salesforce services on youth and food security. Throughout the tour, we pieced together the story that serves as reality for one-in-one-hundred children in Oregon; addiction, poverty, fostering, scarcity of resources and homelessness. We partnered with organizations, should we say heroes, such as With Love that left their careers to be the change. Carrying our theme to Dreamforce, we hosted an event with Hospitality House to support San Francisco’s homeless community; the impact, the rich conversations and the desire to do more good with more people was inspiring. This was our seventh Bandit Tour — we truly made a road trip into a journey to help organizations help people.
As you are likely aware, our Jaipur office is quickly approaching its one year anniversary. Our trip to India this fall was very meaningful; we developed deeper connections with the Jaipur team at their first family retreat and we also adopted a school five kilometres from our office (learn more and contribute to the cause here). On a personal note, our family volunteered in rural India with ME to WE, building a school and experiencing a completely different life than our own. Michelle (also VP Community at ToD) shared our experience in a blog and captured it beautifully.
Back at home, we’re inspiring as many people and companies as possible to give their time, talent or treasure to something they care about;
- We launched Time for Good (two paid days off to volunteer)
- We surpassed our goal for matching employee donations
- Tractionites taught coding and ran Intro to Philanthropy sessions in schools
- We expanded our coding and mountain bike camp (Bikes and Bytes) into small towns
- We launched our Salesforce enablement training program for new immigrant and Aboriginal communities
We opened the prospect of giving to hundreds of Tractionites and children, demonstrating that it doesn’t matter if you give big or small, it’s simply the act of giving that starts the change. This was most apparent in India, where a few thousand dollars invested into new washrooms and clean water doubled school enrollments. So much good — so much more to come. In 2020, we want to engage more commercial customers in building purpose into our projects; we can do so much more together.
As we’ve done over the last six years, we love giving you the opportunity to choose where our service grant funds go this season. We will allocate $25,000 in grants to three nonprofits: With Love, ME to WE and Canadian Mental Health Association Kelowna. Please learn more about the causes and projects, and vote for the organization closest to your heart.
There is so much to be grateful for, and we hope that you take the time over the holidays to slow down and reflect on what you’re grateful for. We are grateful for our team, the opportunity to lead and having the chance to give. We are grateful for you and our extended Traction on Demand community. Life is about learning, loving, caring. It’s about discovering ourselves and finding our gift. We wish you all the best of the season and success to you in finding your gifts and then giving them away.
Greg & Michelle Malpass
CEO / VP Community, Traction for Good