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Traction on Demand announces first ever external financial investment from two major investment firms

Founder and CEO Greg Malpass shares the who, what and why behind our first ever external investment

The team at Traction on Demand is excited to announce today the addition of our first two external investors, Guidepost Growth Equity and Salesforce Ventures. The influx of financial capital will help fuel the next evolution of Traction on Demand’s services organization as well as provide the backing for continued growth in innovation and our SaaS product development program.

In the clip below, you’ll hear from Founder and CEO Greg Malpass on why Traction on Demand has decided to take on external investment and how we plan on scaling with the funding.

You can read the full press release announcement here.

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