Blog / article

Traction Announces New Chief Financial Officer

Corinne Hua, former VP Finance and Controller at Axia NetMedia Corp, joins Traction’s management team.

BURNABY, BC – September 14, 2015 – Traction on Demand, a Burnaby-based consulting and software development firm, is excited to announce the addition of Corinne Hua as CFO effective immediately. Corinne was selected after an extensive search, bringing 18 years of financial experience in the technology sector to help execute Traction’s strategic vision and growth plans.

Headshot“Corinne will add tremendous value to the company’s growing success”, said Traction’s CEO and Founder Greg Malpass. “She brings vast experience in the technology industry, an entrepreneurial spirit, and aligns with Traction’s culture and values when it comes to supporting our team, customers and community. We are very fortunate to have her join us.” Malpass adds, “Traction’s team has grown by more than 50% in 2015 to date and our needs are changing dramatically. As Traction bridges the gap between services and software, Corinne is absolutely the right person to help us continue to push boundaries and innovate.”

On joining the Traction team, Corinne says, “I am thrilled to join Traction at this exciting time. Greg and the team have a compelling strategic focus for the business and I am privileged to have been given the opportunity to join the organization and contribute to the company’s continued success.”

Corinne brings a strong grounding in technology to her position, having spent her entire career leveraging technology to drive outstanding customer experience. For the past eight years, Corinne held the position of Vice President Finance for Axia NetMedia Corporation, where she oversaw Axia’s North American and international financial operations. Prior to Axia, Corinne held senior financial positions at several fast-growing technology companies and was a VP Finance of US operations at CA Technologies.

Corinne holds a BA in Economics from the University of Calgary, as well as her CMA and CPA, Delaware designations. She loves travelling the world with her family, exploring new places, and capturing those memories from behind a camera.

Connect with Corinne on LinkedIn.

About Traction
Traction is Canada’s largest dedicated and most trusted implementation partner with more than 500 customers and 1,800 completed projects throughout North America. Traction is an industry leader, having developed innovative cloud-based technology solutions for many of North America’s largest companies as well as small- and medium-sized businesses. Maintaining a socially conscious mindset, Traction is one of the country’s first 100 certified B Corporations and has been named one of the top ten best workplaces in Canada for two years running (2014 & 2015). To learn more, visit

Media Contact

Kevin Murray
Manager, Alliances – Traction on Demand
T: 604.620.6040 (ext. 3055)
C: 604.345.3969

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