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Three Tips to Writing the Perfect Dreamforce Speaker Submission

We’ve been eagerly waiting for the Dreamforce Call for Presenters since DF18 wrapped up last September. We got word in mid-July that the Admin, Dev and Salesforce.org calls for presentations were finally open. We want to encourage our community to submit their own proposals for the opportunity to connect with 170,000+ Salesforce users from across the globe.

In this post, Michael Konon, Enterprise Solution Consultant and DF18 Presenter, shares the tips and tricks that landed his presentation, “Administrators and Users: A Love Story in Quip,” in the Admin Meadow at Dreamforce last year.

Presenter Perks

There are so many benefits to presenting at Dreamforce: Free conference pass, learning lots and networking galore. From the floor to additional learning sessions held throughout the week, Salesforce’s annual mega-conference provides plenty of opportunity to develop professionally.

Beyond growing your personal brand as an #AwesomeAdmin or Trailblazer, a Dreamforce theatre session or breakout exposes your organization’s brand and technical expertise to a whole new audience. Regardless of segment or industry, a presentation on the DF stage puts you in front of the attendees as well as more than 3 million viewers online.

Perfect Presenters

The best thing about Dreamforce is that anyone (and everyone) has a trailblazing story worth sharing. If you’ve been working with the platform for 10 months or 10 years, chances are you’ve learned something, built something or tested something other Dreamforce attendees would want to know about. While the Admin and Dev tracks are currently open, there are opportunities for every role from business users to leadership.

You topic could be as simple as the best practices you’ve developed for your organization or as complex as a cross-cloud solution with custom integrations and beyond.

Polished Pitch

To increase the chances of your submission getting selected, there are three key components you’ll want to consider: topic, title and abstract.

  • Topic: If you’re looking for inspiration, turn to trends in the Salesforce ecosystem. Recent acquisitions, key industries or major themes (like Customer 360, Predictive Analytics and myTrailhead) are bound to be popular topics for conference attendees.
  • Title: For your session title, the shorter the better. If you keep it engaging, memorable and concise, it’s more likely that your session will be selected and people will be there to watch you take the stage. A few good ones from last year include: “Packaging for Admins,” “The Ultimate Guide for Report Types” and “Where, Why and How You Can Use SOQL.”
  • Abstract: The abstract may be your biggest challenge. In no more than 2,000 characters, tell attendees what they can expect to learn from your session. Make it compelling!

You can also brush up on your presentation skills by checking out the Public Speaking module on Trailhead.

Proceed to Dreamforce

If you’re interested in submitting a speaker submission, we recommend getting started on it today! For 2019, Salesforce unveiled a new speaker app, so make sure to give yourself a little extra time to familiarize yourself with the dashboard. From the app, you can manage all your Dreamforce submissions, tracking their progress through the approval process.

The Admin and Dev calls for presentations close on August 16 and the Salesforce.org submission window ends on August 23. If you need some support with writing your speaker proposal, feel free to reach out to us.

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