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TractionForce 2017: Best of the Conference [Photo Gallery]

Thank you for joining us at Vancouver’s biggest and best cloud technology event yet. We hope you learned lots about the future of cloud tech, took away some valuable insights and feel prepared to transform your business into an adaptive enterprise. Want more? Don’t hesitate to get in touch and continue the conversation.

tractionforce 2017, traction guest sign in station
Close to 1,000 attendees enjoyed a seamless sign-in experience at Vancouver’s biggest cloud technology and business transformation conference using Traction Guest. Photos by Bright Photography.


tractionforce 2017 swag booth
Tractionites from our offices across North America pitched in to make this the best TractionForce ever.


tractionforce 2017 conference room floor
The rink at Rogers Arena in Vancouver held two sessions of 32 roundtables each – that’s a lot of sharing of ideas!


tractionforce 2017 attendees
Traction’s Director of Community Performance, Michelle Malpass (left), representing Traction for Good, led the non-profit roundtable discussion.


tractionforce 2017 branded bus
There was no way you could miss us at Rogers Arena. Our new tour bus, unveiled!


TractionForce 2017 main stage presentation
Ok, so they’re not quite Brad Pitt and Zack Galifianakis (as seen on the screen), but emcee James Carbary of Sweet Fish Media and Traction on Demand founder and CEO Greg Malpass held their own in “Between Two Ferns.”


Peter Coffee Tractionforce 2017 keynote speaker
Advice on being an adaptive enterprise from keynote speaker Peter Coffee, VP for Strategic Research at Salesforce: “Test, test, test. If it never fails, you weren’t testing. You were demonstrating.”


tractionforce 2017 main stage keynote
Greg (r) facilitated the CMO panel consisting of (from l-r) Peter Theocharis from Salesforce Canada, Peter Housley from Indochino and Anne Donohoe of Mountain Equipment Co-op.


tractionforce 2017 happy hour
After the day’s events, attendees helped us celebrate 10 years in the biz during our happy hour.


tractionforce 2017 mascot
The aftermath. Note: no Traction moose mascots were harmed in the taking of this photo.
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