Re-live the magic or lessen your FOMO with these photos from
TractionForce 2019! We take you through the day, from beginning to end, to give you a taste of what Western Canada’s largest tech conference is all about. Want to see more? Join us next year to see for yourself. Sign up to receive updates on upcoming TractionForce events. Greg Malpass, Founder and CEO at Traction on Demand, runs through his presentation on the iconic stage at the Queen Elizabeth Theatre as Cindy York, Production Manager, and Chris Peacock, Chief Marketing Officer, look on.
TractionForce attendees enjoy a quick and easy check-in experience care of Traction Guest visitor management system.
Aaron Zifkin, Managing Director of Canada at Lyft, kicks off the day’s keynotes by sharing their philosophy of “transportation infused with humanity” and their three main areas of focus: the environment and sustainability, access to transportation for all and standing up for our communities.
The Cloud Expo is abuzz with attendees catching up with one another and making new contacts with one of our three Tech Talks stages serving as a backdrop. The Tech Talks provided an opportunity to learn about targeted areas, such as financial services, nonprofits and data and integration, in a more intimate setting.
Pam Iorio, President and CEO at Big Brothers Big Sisters of America, and Peter Coffee, Vice President for Strategic Research at Salesforce, share a laugh as they explore this year’s theme, the Collective Why.
While all the excitement goes on around them, Brittany Neale, Solution Architect at Traction on Demand, and Jack Mercer, Team Lead at Traction on Demand, consult with clients inside our mobile boardroom, a converted ’73 Airstream trailer.
Jennifer Johnston Di Loreto, Senior Director of Global Employer Branding at Salesforce, shares her formula for employee engagement.
Tyler Lessard, Vice President of Marketing at Vidyard, shares a ride with Aaron Zifkin and shoots a video confessional inside our ’78 Trans Am (a fixture on our Bandit Tour for Good).
Alex Honnold, professional rock climber and star of the Academy Award-winning documentary Free Solo, receives some last instructions from Braden Ford, User Experience Manager at Traction on Demand, before taking to the stage for the afternoon’s keynote presentation.
Alex Honnold, of Free Solo fame, explains that his near-impossible feat of climbing Yosemite National Park’s El Capitan without ropes or harnesses was a result of decades of training and years of planning.
When your plaid shirt matches your plaid beer Cannie, you know you’re at a Traction on Demand event.
Maurice the Moose, Traction on Demand’s faithful mascot, says goodbye for another year. Sign up now to receive information on next year’s event!
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