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Nonprofit Alert: Where to Catch Traction on Demand at Dreamforce

The Traction on Demand nonprofit events that need to be on your radar (that’s me in the red jacket!)

We are so excited that Dreamforce is less than a month away. As the event creeps up, general feelings of excitement turn into thoughts of “Who will I meet? What will I learn? Which shoes will keep me going for 12 hours a day? Wait… what’s my Dreamforce schedule?!”

With Salesforce and their partners hosting countless sessions over the week of Dreamforce, it becomes overwhelming thinking about where to best invest your time. There is an extensive list of nonprofit sessions serving our ecosystem, and we also have the following list of presentations and events at which we’d love to meet or re-connect with you.

Dreamforce Presentations by Traction on Demand and Partners

How the NAACP is Leveraging Salesforce Marketing Cloud to Engage Members
Jane Gibson, Senior Director at Traction on Demand, and Derrick Jones, Director of Information Technology Enterprise System at National Association for the Advancement of Colored People

Come see the three key journeys that are transforming how NAACP engages with memberships and speeds up the renewal process.
When: Thursday, November 21; 9:00 am
Where: Westin St. Francis Hotel

Technology Doesn’t Transform Organizations, People Do
Jordan Schwartz, Business Architect at Traction on Demand, and Jarrod Bell, Chief Technology Officer at Big Brothers Big Sisters America

Want to experience a digital transformation at your nonprofit organization? You might be surprised to find out it’s less about the tech and more about your people. Learn how you handle the people equation can either make or break your project.
When: Thursday, November 21; 11:00-11:20 am
Where: Westin St. Francis Hotel

Jordan Schwartz (r), Business Architect at Traction on Demand, will present with Big Brothers Big Sisters of America on how digital transformations are more about people and less about tech.

Going Digital for Disaster Relief
Jacqueline Chen, Cloud Technologist at Traction on Demand, and Amy Bridges, Manager of Global Digital Marketing and Fundraising at International Fund for Animal Welfare

Time is of the essence when a disaster strikes, and the urgency to fundraise for these causes takes priority on top of day-to-day operations. During such a crucial time, digital channels allow for organizations to react fast and reach the right audience. Read this article for a sneak peek of the presentation.
When: Thursday, November 21; 1:00-1:40 pm
Where: Westin St. Francis Hotel

Taking a Mission-first Approach to Technology: How BBBSA and NAACP Approach Technology Investment
Jessica Langelaan, Vice President of Nonprofit Solutions at Traction on Demand, Jarrod Bell, Chief Technology Officer at Big Brothers Big Sisters America, and Denese Carroll, Chief Operating Officer and Chief Technology Officer at National Association for the Advancement of Colored People

BBBSA and NAACP have both taken a mission-first approach to technology. They know that beyond fundraising, Salesforce can be an incredible tool to manage, measure and activate their mission. Learn about why a mission-first approach might also be the right approach for your technology investment.
When: Thursday, November 21; 2:00-2:40 pm
Where: Westin St. Francis Hotel

Evening Events Hosted by Traction on Demand

Nonprofit Dreamforce Kick-Off Happy Hour
Start the first night of the week amongst friends. Ease the nerves and mingle with like-minded nonprofits looking to reinvent how missions can be served. Registration required.
When: Monday, November 18; 5:30-7:30 pm
Where: Swig Whiskey Bar (official Traction on Demand headquarters for the week!)

Customer and Partner Appreciation Night
Nonprofits, manufacturers, retail, financial services… the list goes on of the industries our community expands into. Come network with industry leaders and ask firsthand how they handled tech transformation and how their learnings can be leveraged for the success of your nonprofit organization. Registration required.
When: Tuesday, November 19; 7:00 pm-Late
Where: Swig Whiskey Bar

Swig Whiskey Bar has been Traction on Demand’s Dreamforce headquarters for several years now – won’t you join us?

Don’t Miss These Extra Sessions

Email Fundraising Optimization Certification and Training
Join Traction on Demand and NextAfter on the eve of Dreamforce for a day of hands-on email fundraising training. Learn tested and proven strategies to write, design, launch and optimize email fundraising campaigns that lead to more donations and revenue for your organization. Registration required.
When: Monday, November 18; 8:30 am-4:30 pm
Where: Adagio Hotel, 16th floor

Constituent Motivation and Communication for Nonprofits
In this session, you’ll learn from Traction on Demand’s Vice President of Nonprofit Solutions, Jessica Langelaan, and the rest of our nonprofit team about how you can ensure your new Salesforce system is providing the experience your constituents are looking for. Open attendance.
When: Tuesday, November 19; 5:30-7:00 pm
Where: Adagio Hotel, 16th floor

Dreamforce for Nonprofit Marketers: Learnings + Takeaways
Join Traction on Demand, and other industry leaders to discuss key nonprofit learnings and takeways from Dreamforce 2019. Please save the date — registration page to go live soon.
When: Wednesday, November 20; 2:00-4:00 pm
Where: Adagio Hotel, 16th floor

There you have it — all the exciting events we’ll be at and hope you will attend. We’re counting down the days and can’t wait to see our nonprofit friends. Now that you have our master schedule, you can get back to your previous thought of what shoes will I wear?! Visit our Traction on Demand at Dreamforce 2019 page for more information.

Happy Dreamforcing!


Written by Amy Sherwood, Nonprofit Business Development Manager at Traction on Demand.

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