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Everything you need to know about the Data.com sunset

Salesforce is setting the sun on their suite of Data.com products. As of July 2020, all Data.com products, including Clean and Prospector, will be retired. Certain fields and objects will be permanently removed, which may result in errors, broken functionality and disruptions to business processes. Salesforce is urging Data.com customers to be aware of how this will impact their Salesforce instance and to take the necessary precautions for ensuring a smooth transition. To help you prepare for this transition, Traction Complete is launching a monthly webinar series to ensure your Salesforce instance remains fully operational.

Why is Salesforce retiring the Data.com products?

Data.com, originally known as Jigsaw, was a crowd-sourced platform that relied on users adding, exchanging and updating contact and company data. Salesforce is retiring Data.com so it can focus on the next evolution of data enhancement and management. Throughout the lifetime of the product, Salesforce received overwhelming feedback from customers about the desire to integrate additional third-party data sources into their CRMs. In January 2019, Salesforce announced Lightning Data on the AppExchange, providing businesses with next-level data quality from third-party sources.

What will happen when Data.com expires?

When Data.com licenses expire, certain fields and objects will be permanently removed, which could potentially result in broken functionality to reports, triggers, workflows and custom code. Data.com customers need to find an alternative solution to ensure there are no interruptions for their organizations.

To evolve its data management system, Salesforce has developed a new platform for working with trusted data, Lightning Data. The apps, from several third party data sources, provide next-level data quality to suit every organization’s requirements. Even organizations that do not currently use Data.com should consider integrating one of the many apps now available with Lightning Data to enhance their business processes and increase efficiencies.

What should I do now?

Traction Complete is launching a monthly webinar series to help Data.com customers take the necessary steps to ensure their Salesforce instance remains fully operational. You will learn:

  • What is involved with a migration from Data.com
  • How to select the best alternative solution for your business
  • How the Data.com sunset could potentially impact your Salesforce instance

The series aims to ensure your instance remains clean and functional before your license expires.

Join Traction Complete for the first webinar on April 2nd at 1:00 pm ET (10:00 am PT) to learn what exactly is going to happen to Data.com, the fields and objects that will be affected in a Salesforce instance, and what a Data.com migration will look like. You can register for the first webinar here.

Already know how to prepare for the end of Data.com and a migration? Stay informed of our upcoming webinars and topics by signing up here.

Written by Amy Dennehy, Product Marketing Manager of Traction Complete

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