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Dreamforce ’19 Presentation: 360 Retail Insights with Einstein Analytics and Customer 360

In retail, Customer 360 understanding means connecting guest orders to registered users to know the highest value customers, understanding which customers are price sensitive or driven by coupons to guide the best appeasement processes, and understanding marketing responsiveness. Einstein Analytics with Customer 360 Data Manager makes it possible to bring these insights together, in a way and speed that has never been possible before. Learn how we were able to create a 360 analytics view with C360 both for the Data Analyst and Service Agent, as well as the architecture and step by step process through which we achieved these results in weeks.

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