Blog Archive

TractionForce Toronto 2019: Technology and Transformation
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Embrace Transformation “One of the things we see across the country,” says Salesforce Canada AVP Dave Borelli, “and I think this is the same across the world — is that everyone is talking about digital disruption; being disrupted; digital...

Posted on October 7, 2019

TractionForce Toronto 2019: Technology and People
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TractionForce as a Game Show “You can spend as much time as you would like building out an incredible technology stack for your organization. You can transform the way they’re going to do something. But if the people that...

Posted on October 7, 2019

TractionForce Toronto 2019: Keynote – Shift or Drift with Greg Malpass
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Time to Shift The notion of the “pivot” is becoming outdated in today’s fast-paced business world. Organizational models are constantly being challenged, and businesses can either drift, or shift. Those who choose to drift, unwilling to embrace change, risk...

Posted on October 7, 2019

TractionForce Toronto 2019: Keynote – Lyft’s Hannah Parish
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TractionForce Shifters: Lyft As our cities densify, the way we move around is changing. Innovation has redefined entire industries around a simple reality: you no longer need to own a product to enjoy its benefits. People have grown accustomed...

Posted on October 7, 2019

Vonage’s NewVoiceMedia Solution: TractionForce 2019 Sponsor Highlight
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When NewVoiceMedia (NVM), a Vonage company, first entered the computer telephony integration (CTI) market, it wanted to do more than provide a service to integrate phone calls with business systems. NVM saw a noticeable gap in business communications and...

Posted on May 8, 2019

Traction on Demand Launches Higher Education Salesforce Services
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Meet Traction on Demand’s new Higher Education Services team! Traction on Demand is adding Higher Education Services to its list of industry-specific Salesforce offerings. After much success in the nonprofit/Salesforce.org space, we’re taking on an industry that is ripe...

Posted on April 16, 2019

3 Quick Questions for a Nonprofit We Love: Take a Hike Foundation
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Photo: Take a Hike Foundation Every month, we feature a nonprofit that we have loved working with. This month, we’re asking Take a Hike Foundation about their interpretation of this year’s TractionForce theme—The Collective Why. Name: Virginia Chomley Position:...

Posted on April 9, 2019

It’s Time to Treat Your Employees Like You Do Your Customers
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With smiles all around, it’s hard to tell who’s from Traction on Demand and who’s a customer.  Want your employees to stick around? Then stop treating them like employees in the traditional sense. Instead, start treating them with the...

Posted on February 12, 2019

Interaction Studio: Personalizing the Marketing Journey in Real Time
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Traction on Demand is excited to start building one-to-one marketing journeys as one of four Interaction Studio Lighthouse Partners. In June 2018, Salesforce introduced Interaction Studio, a powerful solution that complements Salesforce Marketing Cloud’s expansive toolkit. Interaction Studio enables...

Posted on February 2, 2019

Takeaways from NRF 2019: Fusing Online and Offline Retail Shopping
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Last week, we got a look at one of retail’s biggest tech innovations when Salesforce unveiled Einstein Visual Search at NRF 2019: Retail’s Big Show. This new functionality takes a user-uploaded photo and recommends a visually similar product from...

Posted on January 23, 2019

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