Blog Archive

How to Create a Salesforce Digital Accessibility Plan: 3 Steps
Part 2 of a 3 Part Series If you read my latest post—How to Design for Digital Accessibility in Salesforce— thank you for following along! Now that you’ve decided to make your Salesforce system more accessible, what’s the next...

Posted on July 3, 2019

How to Design for Digital Accessibility in Salesforce
From Victoria Tang, a Tractionite with firsthand experience As a person who is hard of hearing, I live every day with the awareness that everyone in the world has different abilities. One aspect of my work that I’m passionate...

Posted on June 6, 2019

Helping Retailers Stay Ahead of the Curve with Salesforce
Maybe you haven’t met Walmart’s new employee that integrates with the store’s ERP (enterprise resource planning software) to identify incorrect prices and items that need to be restocked, but chances are you’ve experienced a personalized, omnichannel marketing journey triggered...

Posted on January 10, 2019

Bring a Little Holiday Joy to Seasonal Hiring
The clock struck twelve and in the span of a dozen chimes, October 31st faded to November 1st, sending brick-and-mortar stores across North America into chaos. Halloween decorations and costumes were shoved to the darkest, dustiest corners of department...

Posted on November 14, 2018

The Effortless Experience: Engineering Experiences
Creating a Service Experience that Only Feels Like Less Effort In this series, Dave Galloway, Traction’s EVP of Service Cloud Adoption, dives into the Effortless Experience, a customer service framework that decreases customer effort in each interaction. This method...

Posted on September 6, 2018

Building a Bespoke Dreamforce Experience
Campgrounds, trailheads and… nature walks? Effectively navigating keynotes, sessions and parties at #DF18   With the first day of Dreamforce on the not-so-distant horizon, this year’s attendees should be starting to think about their goals and strategies for the...

Posted on August 31, 2018

White Paper: Developing a Fundamental Understanding of Salesforce CPQ
Quote-to-cash products like Salesforce CPQ (Configure, Price, Quote) are fulfilling a clear need in the business world but also pose challenges inherent to the complexity of the technology. While executing CPQ implementations can be an undertaking, thorough consideration and...

Posted on August 20, 2018

The Effortless Experience: Providing Channel Flexibility
In his latest post, Dave introduced the concept of the Effortless Experience, a customer service framework that limits customer effort in each interaction. This method is composed of four key pillars: channel flexibility, next issue avoidance, engineered experiences and...

Posted on August 15, 2018

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