Blog Archive

Interaction Studio: Personalizing the Marketing Journey in Real Time
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Traction on Demand is excited to start building one-to-one marketing journeys as one of four Interaction Studio Lighthouse Partners. In June 2018, Salesforce introduced Interaction Studio, a powerful solution that complements Salesforce Marketing Cloud’s expansive toolkit. Interaction Studio enables...

Posted on February 2, 2019

TractionForce 2018: Trailblazing in the Age of Intelligent Marketing
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Traction’s Dave Jenkins, Salesforce’s Shachin Ghelani and Indochino’s Madison Norton elaborated on the power of Salesforce Marketing Cloud. With a “made to measure” instance of Marketing Cloud, Indochino is driving more value from their email campaigns, reporting lift in...

Posted on June 28, 2018

TractionForce 2018: Building a Connected Constituent Journey
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Partnering with Salesforce.org‘s Dustin Pitts, Samantha Turley and Lindsay Hui mapped out and delivered insight into an improved and connected constituent journey. According to them, organizations shouldn’t neglect direct mail efforts when building out constituent journeys (4.4% response rate...

Posted on June 28, 2018

Retail Tech Trends for 2018
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Like many industries, the retail landscape is rapidly changing to keep pace with ever-evolving technology. Industry analysts see that 9,000 retail stores closed in 2017 (notably Sears, Payless ShoeSource and RadioShack) and are quick to call it the retail...

Posted on January 16, 2018

Building a Movement to Save Wildlife at the Bronx Zoo and Beyond
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How the Wildlife Conservation Society Implemented Customer Centricity at the Bronx Zoo and Brought Millions of Supporters Together to Save Wildlife Around the Globe The Wildlife Conservation Society, the organization behind the Bronx Zoo and the New York Aquarium,...

Posted on November 9, 2017

Sales versus Marketing: The Modern Game of Thrones
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Looking to get your sales and marketing teams working together, rather than starting the next great war of Westeros? To learn how Pardot can help, watch the “Sales vs. Marketing: The Modern Game of Thrones” webinar we hosted with...

Posted on July 20, 2017

Make the Most of Marketing Automation in 4 Key Steps
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When’s the last time you logged into your inbox without being overwhelmed by irrelevant promotional emails? Every morning when I check my email, it seems like there is more content that seems like it was randomly sent to me....

Posted on March 22, 2017

Marketing Automation: Rise of the Chief Marketing Technologist
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Adapt or get left behind. That’s according to Katrina Bollozos, Strategic Marketing Automation Manager at Traction on Demand. “With the rise of game-changing marketing automation technology, there has been a significant shift in the way businesses market to and...

Posted on February 22, 2017

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