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Blog Archive

WEBINAR: High-Value Data Strategies that won’t Break the Bank
Join Traction on Demand’s Data Specialists as they explore high-value data strategies that will enable you to leverage your data at every stage of the customer lifecycle. Full webinar recording below. High-Value Data Strategies that won’t Break the Bank...

Posted on June 10, 2020

Data Insights and Efficient Quoting with Onyx CenterSource
A leader in B2B payments and business intelligence solutions in the hospitality industry, Onyx CenterSource works with hundreds of thousands of hotels and travel booking providers around the globe. Intricate company hierarchies within the travel industry (hotel chains and...

Posted on October 22, 2019

Technical debt is wasting your time; here’s how to reclaim it
Don’t let technical debt foreclose on the future of your Salesforce org “Technical debt can be compared to a financial loan,” says Mike Fransblow, Solution Engineer at Traction on Demand. “If you don’t pay technical debt down, it can...

Posted on September 20, 2019

How Greg Malpass is Using Data to Improve Employee Happiness
Greg Malpass, Traction on Demand’s founder and CEO, addresses the team before another exciting day at Dreamforce 2018. Thinking Out Cloud: Episode Ten When founder and CEO Greg Malpass started Traction on Demand over a decade ago, his mission...

Posted on July 23, 2019

Your Data is Talking: Are You Listening?
Why We Can’t Sit Back and Must Action on the Facts Hot off the heels of Salesforce’s announcement of the acquisition of Tableau, and only a year after their acquisition of Datorama, data was at the forefront of marketer...

Posted on July 16, 2019

Everything you need to know about the sunset
Salesforce is setting the sun on their suite of products and all products, including Clean and Prospector, can no longer be renewed. Once your contract ends, certain fields and objects will be permanently removed, which may result...

Posted on March 21, 2019

Dreamforce Presentation: Data Stewardship 101
Effective customer understanding starts with quality customer data. To manage your data, you need tools to monitor its quality, the ability to act on content improvements and the ability for your customer-facing employees to effectively engage your stewards. In...

Posted on November 1, 2018

An Introduction to Analytics: A Path to Impact Measurement
Later this month, David Rees, a Data Architect at Traction, and I will be presenting at Dreamforce on a topic near and dear to our hearts: the impact of Traction’s Bandit Tour. Although we are very proud of the...

Posted on September 12, 2018

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