There’s nothing like a little sibling rivalry to keep things interesting.
That’s what Traction on Demand faced at the Technology Impact Awards when we were up against Allocadia and Appnovation for the Community Engagement Award. You see, Michelle Malpass, Director of Community Performance at Traction, is sister to twins Kristine Steuart and Katherine Berry of Allocadia, a Vancouver-based marketing software company. Yes – these sisters were up for the same award! We were hoping for a positive outcome for our own Traction for Good community engagement program but were so excited when Allocadia was named the winner of the award.
Katherine, co-founder of Allocadia, graciously used the first half of her speech to thank her sister Michelle and Traction on Demand for the inspiration and motivation to create Allocadia Community Engagement (ACE). ACE supports a broad range of community initiatives through donations, strategic giving and employee volunteer activities. A cause close to the sisters’ hearts is empowering girls and women to pursue technology and entrepreneurship.
Clearly, community engagement is all in the family for the Berry sisters. This type of passion for making the lives of people better can’t be faked; it’s something that’s practiced throughout the years in different ways. We’d like to offer a huge congratulations to Allocadia for a very well deserved win.
In other news from the awards gala… the people have spoken! And they have bestowed on us the title of People’s Choice. While we very much appreciate the recognition from industry associations, this award in particular means so much to us. To our friends and networks who see something special in us and cared enough to take the time to vote – thank you.
In accepting the award, Founder and CEO Greg Malpass briefly looked back at the history of Traction and how it has grown from a one-man show in a suburban townhouse to a a 330+ person company in just 10 years. He thanked those in the local tech community that gave him the benefit of the doubt and inspired Traction to become what it is today. He ended his acceptance speech by saying, “To all the entrepreneurs in the early stage companies… we are in the best community for building technology. Period.”
We are excited to be part of Canada’s fastest-growing tech sector and workforce with you.