Traction is a consulting and cloud software development firm with unparalleled expertise in Salesforce.com implementations, data quality, marketing automation, and Force.com development. Our ultimate goal is to streamline business process by bending cloud based technology around business users. Our enemy is redundancy. The results, reduce barriers to success and ultimately increase our customers’ bottom line through sales, marketing and operational alignment.
While the delivery of services and end product varies wildly (portals, CRM, business applications, loyalty, promoter, SaaS warehouse, business intelligence etc.), the methodology in how we deliver does not. At Traction we believe in agility, but without it becoming unorganized. This means a 7-8 stage implementation process, each stage with an exit gate. We believe in documenting requirements (we use salesforce.com internally to accomplish this); we believe in sharing knowledge with our customers, involving them in decisions and thought process throughout the journey so we can learn/leverage each other; and we believe in standing behind the work we do. This means that every customer gets 30 days free support for minor enhancements, additional training, and 1:1 ‘show me how it works’ sessions.