Photos: Best of TractionForce 2017

 

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Close to 1,000 attendees enjoyed a seamless sign-in experience at Vancouver’s biggest cloud technology and business transformation conference using Traction Guest. Photos by Bright Photography.

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Tractionites from our offices across North America pitched in to make this the best TractionForce ever.

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The rink at Rogers Arena in Vancouver held two sessions of 32 roundtables each – that’s a lot of sharing of ideas!

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Traction’s Director of Community Performance, Michelle Malpass (left), representing Traction for Good, led the non-profit roundtable discussion.

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There was no way you could miss us at Rogers Arena. Our new tour bus, unveiled!

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Ok, so they’re not quite Brad Pitt and Zack Galifianakis (as seen on the screen), but emcee James Carbary of Sweet Fish Media and Traction on Demand founder and CEO Greg Malpass held their own in “Between Two Ferns.”

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Advice on being an adaptive enterprise from keynote speaker Peter Coffee, VP for Strategic Research at Salesforce: “Test, test, test. If it never fails, you weren’t testing. You were demonstrating.”

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Greg (r) facilitated the CMO panel consisting of (from l-r) Peter Theocharis from Salesforce Canada, Peter Housley from Indochino and Anne Donohoe of Mountain Equipment Co-op.

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After the day’s events, attendees helped us celebrate 10 years in the biz during our happy hour.

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The aftermath. Note: no Traction moose mascots were harmed in the taking of this photo.