After spending nearly a decade in marketing and enterprise sales roles, Greg founded Traction on Demand in 2006. He’s the first to admit that his intentions in starting Traction were very simple: to serve a small number of clients and help them better unite their sales and marketing teams. At the time, Salesforce.com was a relatively simple product. After four years of learning the platform as a lone consultant, Greg reached a critical mass and Traction as it’s known today began to take shape. Greg’s unconventional leadership style, combined with his industry recognized expertise in cloud computing and data, have earned him influential speaking engagements which have been instrumental in Traction’s inventive approach to solving real business challenges with great technology. While Greg rarely admits to having a plan (or business guess), he is the first to share his hopes for Traction, which are to build a company that plays a positive and purposeful role in the lives of its team members, customers, partners and community. To always consider the long term. To live without compromising on values. In 2013, for his accomplishments in building Traction, Greg was awarded the Business in Vancouver Top Forty Under 40 award.Greg grew up in the town of Nelson, BC. Although he will not profess to a favorite activity, chances are he’s either spending time with his young family, dreaming about innovation, wakeboarding on Indian Arm, mountain biking or searching for fresh powder in Vancouver’s surrounding mountains.
If I weren’t doing this, I’d be… “a high school science teacher hiding extra cesium and calcium in my lab for super explosions to impress the kids.”
Strange but true fact: “While I graduated from SFU with a business degree, I never actually gained admission to the faculty. After my first semester I had a 1.43 GPA and was on academic probation. From then on, I had to negotiate my way into every class until I graduated.”
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Chief Technology Officer
With over 20 years’ experience in implementing world-class technology solutions to achieve desired business results, Mike expertly integrates technology workflow and solutions. His expertise enables clients to locate early pipeline indicators, produce better sales and marketing results, centralize data, and improve close ratios – quickly and cost-effectively. When not implementing Salesforce.com workflows at Traction, you can find Mike serving the community as a member of the North Vancouver Search and Rescue team. If you ski out of bounds, you might meet Mike.
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Chief Financial Officer
Corinne made the leap to BC from Alberta to join Traction (we win!), where she built her career leveraging technology to drive outstanding customer experience. For the past eight years, she held the position of Vice President Finance for Axia NetMedia Corporation, where she oversaw Axia’s North American and international financial operations. Prior to this, Corinne held senior financial positions at several fast-growing technology companies and was a VP Finance at CA Technologies. During this time, one thing has remained constant, Corinne’s belief in collaboration and the power of many minds together creating new solutions. She is an eternal optimist, anything is possible, and she thrives in environments where you can recognize and acknowledge others readily and where there is a culture of appreciation.
If I weren’t doing this, I’d be… “Planning crazy fun birthday parties for my kids.”
Strange but true fact: “I haven’t always had my curly hair. I had straight hair until I hit puberty. Which really is a hard enough time without adding a whole new hair disaster to it. I’m still learning to love it.”
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Executive Vice President
Andrew’s tenure in sales leadership roles ran 15 years prior to joining Traction. Among his accomplishments was the inception and growth of the Crystal Decisions/Business Objects inside sales organization, driving in excess of 80 million in incremental license revenue annually. Drawing on his experience, Andrews’s role as Executive Vice President makes him responsible for strategy and execution on all revenue streams at Traction. Outside of work, Andrew maximizes his time hiking, biking and snowboarding. He lives with his wife and twin boys on Vancouver’s North Shore.
I weren’t doing this, I’d be… “Traveling with my family, knocking off my bucket list.”
Strange but true fact: “I graduated high school at 16 in Ireland and again at 17 in Canada. Clearly my parents thought I need some more character building.”
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General Manager, Torq
Aaron comes to Traction with ten years of experience in the software and professional services sectors, most recently as COO of a legal professional services firm in Vancouver where he led a successful turnaround in profitability, increased employee engagement and retention, while growing top-end revenue via strategic investments in marketing and international partnerships. Prior to his tech career, Aaron was a research zoologist and spent three years at the remote Taiga Biological Station in Manitoba conducting research programs. Aaron lives in Burnaby with his wife and two children where sports, art classes and playing in nature are the family focus. During his “me time” you’ll find him mountain biking and painting.
If I weren’t doing this… “I’d be playin’ with my kids!”
Strange but true fact: “I spent three years in the Boreal forest living in a 10 x 10 log cabin researching the effect of habitat on home range size, den site quality and winter torpor in the Least chipmunk, Tamias Minimus.”
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Vice President, Client Services
With extensive experience in the areas of email marketing, marketing automation and web technologies, Vince has a proven ability to lead highly productive teams and exceed client expectations at Traction. He takes pride in his work, and believes strongly in harnessing the power of teamwork while accomplishing specific individual objectives – a concept that is proven regularly on the ice rink through his true passion, hockey. Vince, his wife and two kids call Vancouver’s North Shore home.
If I weren’t doing this, I’d be… “Exploring something new with my little guy….I love watching his first reactions.
Strange but true fact: “I have a very sensitive nose. I overreact and commonly gag to anything with a really bad odour.”
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Vice President, Data-Driven Marketing
David is a huge believer in utilizing the power of data to achieve business success. In his career he has repeatedly helped businesses thrive by implementing data-focused initiatives that drive go-to-market strategies. He has over 20 years’ experience leveraging data-driven solutions in both B2B and B2C environments. During his career at Business Objects, TELUS and BuildDirect, he designed and implemented solutions to enrich, cleanse and integrate customer information to support targeted marketing, sales insight and strategic planning. He is an expert at leveraging this information to deliver effective marketing automation and business intelligence solutions. On weekends David enjoys skiing, hiking and mountain biking with his family.
If I weren’t doing this, I’d be… “My alternative career was always going to be an outdoors-focused job guiding in the mountains, but as time goes on, I think I would be just as happy living a nomadic lifestyle with a good internet connection.”
Strange but true fact: “I once had a gun pulled on me by a priest on the Trans-Siberian railroad.”
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Director of Cloud Technology
Arnold heads up Traction’s Customer Success team. He works diligently to lead a group of enthusiastic cloud technologists who ensure customers and their business outcomes are continually achieved through the use of technology, training and change management. Arnold’s technical and leadership abilities allow him to successfully manage one of Traction’s most innovative and fastest growing teams. Arnold was Traction’s second employee. His interests are road cycling, long distance running, soccer and travelling.
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Manu has worked in China, India, France, the United States and throughout Canada in technology and finance. A champion of bringing solid organizational development and progressive people practices to companies around the world, Manu has worked with Sierra Wireless, Canaccord Genuity, JP Morgan and TELUS. Today he is Traction’s people person. He takes his love of people seriously, both professionally and socially. Manu was born in Winnipeg, MB and grew up in Victoria, BC. Social summer sports like tennis and beach volleyball are his thing. Manu lives in what he calls a “progressive neighbourhood” of downtown Vancouver.
If I weren’t doing this, I’d be… “Playing tennis on the ATP Tour, desperately trying to bring back the classic serve-volley game.”
Strange but true fact: “My mother ran over my legs in a 1970 Pontiac Parisienne when I was 4 years old, and I didn’t even get a scar.”
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Vice President, Strategic Alliances
Chris came to traction with eight years’ of experience working for Canada’s largest communications and marketing agency. His experience in building and maintaining strong relationships with clients is a fundamental asset that makes him the perfect fit for Traction. Chris’ role at Traction is to get under the hood and gain a complete understating of your business, challenges, wants and needs. Traction’s wakeboard boat and the office’s close proximity to the boat launch have made Traction a perfect fit for Chris.
If I weren’t doing this, I’d be… “Wakeboarding. Oh wait, I can do this AND wakeboard? Perfect!”
Strange but true fact: “I can fly helicopters. Not well.”
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Executive Vice President, Service Cloud Adoption
Dave has over 20 years of experience leading customer service teams ranging from 12 to over 600 people. As an executive team member at companies like Crystal Decisions/Business Objects, and ClairMail, Dave has experience with start-up and more established cultures. He has managed high volume, low touch, follow-the-sun and mission critical 724 high touch customer service teams. His passion for helping companies to create raving fans (“great book!”) is brought to every Service Cloud implementation. Dave focuses on constantly improving Traction’s Service Cloud offering and making sure that our customers are implementing the best practices possible. Dave enjoys hiking in his spare time, and calls Lynn Valley home.
If I weren’t doing this, I’d be… “Spending more time in France, and supporting my favorite non-profit, Living Systems.”
Strange but true fact: “I was a Transcendental Meditation teacher in the late ‘70’s.”
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Director of Community Performance
Michelle manages our community engagement program, Traction For Good. She leverages her background in non-profit management with the resources available at Traction to support our local community and the places Traction travels. Michelle is the former executive director of the Take a Hike Youth Risk Foundation where she was responsible for fundraising, donor communications, volunteer management and program growth. Her experience includes project management and fundraising workshop delivery for SMB Non-Profit Services; marketing roles with the Pace Group; the Inter-Cultural Association of Greater Victoria; and TNT Productions. Michelle’s enthusiasm for adventure has taken her across Canada, Europe, Central and South America. She is passionate about the outdoors, camping, playing hockey and supporting great causes.
If I weren’t doing this, I’d be… “Playing hockey.”
Strange but true fact: “I have a really big big toe – it towers over my other four toes. Greg says that if he loses a thumb, he could just steal my big toe.”