WE THINK BUSINESS
When CEO Greg Malpass founded Traction, he was one of the first 500 people certified in Salesforce.com. At that time, Salesforce.com was a new, small player in the CRM space, making inroads in companies through small deployments. People with Salesforce.com skills did not exist. People with cloud technology skills were equally scarce. As a result, we chose to hire staff based on three criteria: cultural fit, intelligence and relevant skill. The resulting group was aligned, adaptive and savvy. Most importantly, they’re a team that is inspired to learn and win together.